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Trainer vs sales trainer

The differences between trainers and sales trainers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a trainer and a sales trainer. Additionally, a sales trainer has an average salary of $74,457, which is higher than the $47,574 average annual salary of a trainer.

The top three skills for a trainer include PET, training programs and leadership. The most important skills for a sales trainer are customer service, lead generation, and sales professionals.

Trainer vs sales trainer overview

TrainerSales Trainer
Yearly salary$47,574$74,457
Hourly rate$22.87$35.80
Growth rate8%4%
Number of jobs40,650112,599
Job satisfaction4-
Most common degreeBachelor's Degree, 54%Bachelor's Degree, 69%
Average age4447
Years of experience44

What does a trainer do?

A trainer is responsible for instilling knowledge and process techniques for a specific business role. Duties of a trainer include facilitating engaging classes, identifying areas of improvement and opportunities for the learner, evaluating skills and attending to the learner's challenges, organizing training materials and scheduling training sessions, and submitting timely reports to the management on progress. Trainers are required to have excellent public communication skills and extensive product knowledge to provide effective learning methodologies and maintain strategic project management.

What does a sales trainer do?

As a sales trainer, you will perform various duties and responsibilities for an organization. Your job will typically include conducting orientation for new sales representatives, determining and organizing training, creating traditional and digital educational materials such as case studies and videos. You are responsible for coordinating sessions for individual and team performance and the monitoring of sales objectives. This role also requires you to gather feedback about training courses from managers and trainees and accomplish organization mission and sales training.

Trainer vs sales trainer salary

Trainers and sales trainers have different pay scales, as shown below.

TrainerSales Trainer
Average salary$47,574$74,457
Salary rangeBetween $30,000 And $73,000Between $56,000 And $97,000
Highest paying City-Sacramento, CA
Highest paying stateNew JerseyAlaska
Best paying company-Pandora
Best paying industryTechnologyPharmaceutical

Differences between trainer and sales trainer education

There are a few differences between a trainer and a sales trainer in terms of educational background:

TrainerSales Trainer
Most common degreeBachelor's Degree, 54%Bachelor's Degree, 69%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaSUNY College of Technology at Alfred

Trainer vs sales trainer demographics

Here are the differences between trainers' and sales trainers' demographics:

TrainerSales Trainer
Average age4447
Gender ratioMale, 48.6% Female, 51.4%Male, 61.2% Female, 38.8%
Race ratioBlack or African American, 10.6% Unknown, 6.3% Hispanic or Latino, 16.9% Asian, 5.8% White, 59.8% American Indian and Alaska Native, 0.5%Black or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.4% Asian, 5.2% White, 72.6% American Indian and Alaska Native, 0.2%
LGBT Percentage12%6%

Differences between trainer and sales trainer duties and responsibilities

Trainer example responsibilities.

  • Manage orders through the drive-thru.
  • Instruct representatives on how to maximize functionality of relational database to effectively manage their sales territories and expenses.
  • Process customer drive-thru orders and run the different stations to prepare food.
  • Demonstrate complete knowledge of all GMP's and other applicable standards.
  • Validate and process in approve batches suitable for consumption with regulatory requirements for FDA approval.
  • Train production operators and personnel in alignment with GMP concepts/methodology.
  • Show more

Sales trainer example responsibilities.

  • Manage LMS system content uploads, expiration of materials, permission access to learners for internal and external channels.
  • Design and facilitate sales training programs, including corresponding manuals, PowerPoint, and training implementation.
  • Top KPI performer Q4 2013 & Q2 2014 by exceeding metrics in sales, traffic, & guest service.
  • Administer an LMS for entire sales team.
  • Accompany various sales representatives on discovery meetings / presentation to procure and increase existing revenue.
  • Learned proficiency in CRM software and applications.
  • Show more

Trainer vs sales trainer skills

Common trainer skills
  • PET, 23%
  • Training Programs, 19%
  • Leadership, 15%
  • Bonds, 10%
  • Training Sessions, 3%
  • PowerPoint, 3%
Common sales trainer skills
  • Customer Service, 20%
  • Lead Generation, 4%
  • Sales Professionals, 4%
  • Product Knowledge, 4%
  • Training Content, 3%
  • Sales Management, 3%

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