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The differences between account executives and advertising account executives can be seen in a few details. Each job has different responsibilities and duties. Additionally, an account executive has an average salary of $69,618, which is higher than the $62,123 average annual salary of an advertising account executive.
The top three skills for an account executive include customer service, CRM and healthcare. The most important skills for an advertising account executive are media sales, CRM, and client relationships.
| Account Executive | Advertising Account Executive | |
| Yearly salary | $69,618 | $62,123 |
| Hourly rate | $33.47 | $29.87 |
| Growth rate | 5% | -8% |
| Number of jobs | 205,561 | 117,707 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 78% |
| Average age | 44 | 44 |
| Years of experience | - | 4 |
An account executive is responsible for supporting existing clients, closing client deals, and developing sales strategies to increase the company's sales and satisfaction. An account executive must be competitive enough to keep up with the constant changes in the sales industry, including the high demands of digital marketing, a different approach to product advertising, effective negotiation, and presentation skills. An account executive also requires excellent communication skills for the successful acquisition of client accounts and immediately resolve possible complaints as they arise.
An advertising account executive serves as the clients' primary point of contact when coordinating with the advertising team. Mainly responsible for managing client accounts, an advertising account executive must identify the clients' advertising needs, answer inquiries, prepare and process documentation, review former campaigns, and coordinate with the clients to establish timelines, goals, and budgets. Furthermore, it is essential to assist clients every step of the way, ensuring smooth workflow and client satisfaction, all while adhering to the company's policies ad regulations.
Account executives and advertising account executives have different pay scales, as shown below.
| Account Executive | Advertising Account Executive | |
| Average salary | $69,618 | $62,123 |
| Salary range | Between $44,000 And $109,000 | Between $44,000 And $87,000 |
| Highest paying City | Portland, OR | Redding, CA |
| Highest paying state | Oregon | California |
| Best paying company | Hitachi Vantara | Microsoft |
| Best paying industry | Finance | Telecommunication |
There are a few differences between an account executive and an advertising account executive in terms of educational background:
| Account Executive | Advertising Account Executive | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Pennsylvania |
Here are the differences between account executives' and advertising account executives' demographics:
| Account Executive | Advertising Account Executive | |
| Average age | 44 | 44 |
| Gender ratio | Male, 57.2% Female, 42.8% | Male, 41.4% Female, 58.6% |
| Race ratio | Black or African American, 6.7% Unknown, 4.0% Hispanic or Latino, 16.3% Asian, 5.6% White, 66.9% American Indian and Alaska Native, 0.4% | Black or African American, 6.0% Unknown, 4.1% Hispanic or Latino, 13.3% Asian, 4.6% White, 71.6% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 5% | 10% |