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Account executive vs advertising account executive

The differences between account executives and advertising account executives can be seen in a few details. Each job has different responsibilities and duties. Additionally, an account executive has an average salary of $69,618, which is higher than the $62,123 average annual salary of an advertising account executive.

The top three skills for an account executive include customer service, CRM and healthcare. The most important skills for an advertising account executive are media sales, CRM, and client relationships.

Account executive vs advertising account executive overview

Account ExecutiveAdvertising Account Executive
Yearly salary$69,618$62,123
Hourly rate$33.47$29.87
Growth rate5%-8%
Number of jobs205,561117,707
Job satisfaction--
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 78%
Average age4444
Years of experience-4

What does an account executive do?

An account executive is responsible for supporting existing clients, closing client deals, and developing sales strategies to increase the company's sales and satisfaction. An account executive must be competitive enough to keep up with the constant changes in the sales industry, including the high demands of digital marketing, a different approach to product advertising, effective negotiation, and presentation skills. An account executive also requires excellent communication skills for the successful acquisition of client accounts and immediately resolve possible complaints as they arise.

What does an advertising account executive do?

An advertising account executive serves as the clients' primary point of contact when coordinating with the advertising team. Mainly responsible for managing client accounts, an advertising account executive must identify the clients' advertising needs, answer inquiries, prepare and process documentation, review former campaigns, and coordinate with the clients to establish timelines, goals, and budgets. Furthermore, it is essential to assist clients every step of the way, ensuring smooth workflow and client satisfaction, all while adhering to the company's policies ad regulations.

Account executive vs advertising account executive salary

Account executives and advertising account executives have different pay scales, as shown below.

Account ExecutiveAdvertising Account Executive
Average salary$69,618$62,123
Salary rangeBetween $44,000 And $109,000Between $44,000 And $87,000
Highest paying CityPortland, ORRedding, CA
Highest paying stateOregonCalifornia
Best paying companyHitachi VantaraMicrosoft
Best paying industryFinanceTelecommunication

Differences between account executive and advertising account executive education

There are a few differences between an account executive and an advertising account executive in terms of educational background:

Account ExecutiveAdvertising Account Executive
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Account executive vs advertising account executive demographics

Here are the differences between account executives' and advertising account executives' demographics:

Account ExecutiveAdvertising Account Executive
Average age4444
Gender ratioMale, 57.2% Female, 42.8%Male, 41.4% Female, 58.6%
Race ratioBlack or African American, 6.7% Unknown, 4.0% Hispanic or Latino, 16.3% Asian, 5.6% White, 66.9% American Indian and Alaska Native, 0.4%Black or African American, 6.0% Unknown, 4.1% Hispanic or Latino, 13.3% Asian, 4.6% White, 71.6% American Indian and Alaska Native, 0.4%
LGBT Percentage5%10%

Differences between account executive and advertising account executive duties and responsibilities

Account executive example responsibilities.

  • Create and manage Facebook and twitter accounts.
  • Have achieve Google certification for both SEM and SEO sales.
  • Lead proposal team in winning a $1MM RFP, turning around a key account relationship.
  • Manage all aspects of new FedEx implementations (automation set-up, operational support and training of customers).
  • Develop and manage networking, VoIP, IP/TV, video, cloud, wireless, and security/disaster recovery projects.
  • Source all leads by means of cold calling, leveraging linkedin, referrals, and upselling to existing customers.
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Advertising account executive example responsibilities.

  • Manage RFP responses for CPG and healthcare campaigns across various publishers (i.e.
  • Manage the everyday activities of a team of 20- 30 account managers, paid search strategist and SEO specialists.
  • Generate leads using a variety of sources, including the Internet, corporate CRM, industry publications and company publication library.
  • Manage copywriting and spot production scheduling
  • Manage and grow existing account list through maintaining agency relationships, increase ROI, and campaign optimization recommendations.
  • Manage day-to-day activity of client relate projects including IP voice, MPLS infrastructures and CPE implementations in a deadline-orient high-pressure environment.
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Account executive vs advertising account executive skills

Common account executive skills
  • Customer Service, 9%
  • CRM, 6%
  • Healthcare, 5%
  • Sales Process, 5%
  • Salesforce, 4%
  • Work Ethic, 4%
Common advertising account executive skills
  • Media Sales, 16%
  • CRM, 11%
  • Client Relationships, 8%
  • Cold Calls, 7%
  • PowerPoint, 7%
  • Mobile Marketing, 7%