Post job

Alumni relations coordinator vs public relations

The differences between alumni relations coordinators and public relations can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an alumni relations coordinator and a public relations. Additionally, a public relations has an average salary of $48,383, which is higher than the $44,215 average annual salary of an alumni relations coordinator.

The top three skills for an alumni relations coordinator include alumni relations, powerpoint and alumni events. The most important skills for a public relations are press releases, web content, and facebook.

Alumni relations coordinator vs public relations overview

Alumni Relations CoordinatorPublic Relations
Yearly salary$44,215$48,383
Hourly rate$21.26$23.26
Growth rate8%8%
Number of jobs33,38922,721
Job satisfaction--
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 75%
Average age4242
Years of experience44

What does an alumni relations coordinator do?

An alumni relations coordinator is in charge of spearheading and overseeing alumni activities and services. Their responsibilities include organizing events such as reunions and fundraisers, liaising with vendors and suppliers, arranging meetings, and handling calls and correspondence. They may also maintain documents, answer inquiries, disseminate information and invitations, create alumni programs and projects, and develop strategies to optimize operations. Furthermore, as a coordinator, it is essential to maintain an active communication line with team members while implementing the institution's policies and regulations.

What does a public relations do?

Public relations is a strategic way of developing and maintaining a client's or company's public image through media coverage, appearances, and press releases by designing and developing events to raise funds or to spread awareness to the public regarding products, brands, or individuals. It involves research and evaluation of programs including financial, marketing, employee, or government relations using topics of public interest and news items. Due to our present technological innovations, public relations now use webinars, blogs, and downloadable resources under one convenient website.

Alumni relations coordinator vs public relations salary

Alumni relations coordinators and public relations have different pay scales, as shown below.

Alumni Relations CoordinatorPublic Relations
Average salary$44,215$48,383
Salary rangeBetween $30,000 And $64,000Between $32,000 And $72,000
Highest paying CityNew York, NYRichmond, VA
Highest paying stateNew YorkVirginia
Best paying companyRopes & GrayEdelman Financial Engines
Best paying industryNon ProfitsProfessional

Differences between alumni relations coordinator and public relations education

There are a few differences between an alumni relations coordinator and a public relations in terms of educational background:

Alumni Relations CoordinatorPublic Relations
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 75%
Most common majorBusinessCommunication
Most common collegeStanford UniversityStanford University

Alumni relations coordinator vs public relations demographics

Here are the differences between alumni relations coordinators' and public relations' demographics:

Alumni Relations CoordinatorPublic Relations
Average age4242
Gender ratioMale, 27.2% Female, 72.8%Male, 36.1% Female, 63.9%
Race ratioBlack or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.4% American Indian and Alaska Native, 0.6%Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.0% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between alumni relations coordinator and public relations duties and responsibilities

Alumni relations coordinator example responsibilities.

  • Manage timelines and projects including expenses, booking travel and presentations.
  • Create new social networking presence; develop alumni Facebook page for managing events, employing user-friendly system and existing user base.
  • Manage and implement ways to engage alumni in e-communications, including e-news and Facebook.
  • Manage and prepare PowerPoint presentations for high level meetings between senior management and external clients.
  • Coordinate development and implementation of intranet and Internet sites with web design staff and internal customers to coordinate with marketing campaigns.
  • Monitor news media and collect newspaper clips, in addition to estimate return on investment (ROI).
  • Show more

Public relations example responsibilities.

  • Manage LinkedIn profile updates and new leads.
  • Manage all copywriting elements for live broadcasts and promotional commercials.
  • Create an official office page on instagram to facilitate interaction with students.
  • Track and analyze local talent and trends on social networking sites (MySpace, YouTube).
  • Coordinate multiple marketing campaigns (SEO, CPA, CPM) and optimization of organic search traffic.
  • Edit and create YouTube videos for clientele, creating proper titles and tags to increase viewership ;.
  • Show more

Alumni relations coordinator vs public relations skills

Common alumni relations coordinator skills
  • Alumni Relations, 12%
  • PowerPoint, 8%
  • Alumni Events, 8%
  • Event Planning, 7%
  • Alumni Engagement, 7%
  • Background Checks, 6%
Common public relations skills
  • Press Releases, 22%
  • Web Content, 12%
  • Facebook, 5%
  • Event Planning, 4%
  • Blog Posts, 4%
  • Twitter, 4%

Browse arts, entertainment, sports, and media jobs