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Alumni relations coordinator vs public relations specialist

The differences between alumni relations coordinators and public relations specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an alumni relations coordinator and a public relations specialist. Additionally, a public relations specialist has an average salary of $48,124, which is higher than the $44,215 average annual salary of an alumni relations coordinator.

The top three skills for an alumni relations coordinator include alumni relations, powerpoint and alumni events. The most important skills for a public relations specialist are press releases, web content, and project management.

Alumni relations coordinator vs public relations specialist overview

Alumni Relations CoordinatorPublic Relations Specialist
Yearly salary$44,215$48,124
Hourly rate$21.26$23.14
Growth rate8%8%
Number of jobs33,38929,698
Job satisfaction--
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 81%
Average age4242
Years of experience44

What does an alumni relations coordinator do?

An alumni relations coordinator is in charge of spearheading and overseeing alumni activities and services. Their responsibilities include organizing events such as reunions and fundraisers, liaising with vendors and suppliers, arranging meetings, and handling calls and correspondence. They may also maintain documents, answer inquiries, disseminate information and invitations, create alumni programs and projects, and develop strategies to optimize operations. Furthermore, as a coordinator, it is essential to maintain an active communication line with team members while implementing the institution's policies and regulations.

What does a public relations specialist do?

A public relations specialist is an individual who creates and maintains a favorable public image of an organization by crafting media releases and developing social media programs. Public relations specialists must help their clients communicate effectively with the public as well as evaluate the public opinion of their clients through social media. They need to draft their press releases and contact people in the media who might want to broadcast their materials. Public relations specialists are also required to draft speeches and arrange interviews for the top executives of their organization.

Alumni relations coordinator vs public relations specialist salary

Alumni relations coordinators and public relations specialists have different pay scales, as shown below.

Alumni Relations CoordinatorPublic Relations Specialist
Average salary$44,215$48,124
Salary rangeBetween $30,000 And $64,000Between $33,000 And $68,000
Highest paying CityNew York, NYSeattle, WA
Highest paying stateNew YorkWashington
Best paying companyRopes & GrayMeta
Best paying industryNon ProfitsFinance

Differences between alumni relations coordinator and public relations specialist education

There are a few differences between an alumni relations coordinator and a public relations specialist in terms of educational background:

Alumni Relations CoordinatorPublic Relations Specialist
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 81%
Most common majorBusinessCommunication
Most common collegeStanford UniversityNorthwestern University

Alumni relations coordinator vs public relations specialist demographics

Here are the differences between alumni relations coordinators' and public relations specialists' demographics:

Alumni Relations CoordinatorPublic Relations Specialist
Average age4242
Gender ratioMale, 27.2% Female, 72.8%Male, 30.3% Female, 69.7%
Race ratioBlack or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.4% American Indian and Alaska Native, 0.6%Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.4% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between alumni relations coordinator and public relations specialist duties and responsibilities

Alumni relations coordinator example responsibilities.

  • Manage timelines and projects including expenses, booking travel and presentations.
  • Create new social networking presence; develop alumni Facebook page for managing events, employing user-friendly system and existing user base.
  • Manage and implement ways to engage alumni in e-communications, including e-news and Facebook.
  • Manage and prepare PowerPoint presentations for high level meetings between senior management and external clients.
  • Coordinate development and implementation of intranet and Internet sites with web design staff and internal customers to coordinate with marketing campaigns.
  • Monitor news media and collect newspaper clips, in addition to estimate return on investment (ROI).
  • Show more

Public relations specialist example responsibilities.

  • Plan and manage social media efforts which generate> 22k incremental Instagram followers in four months.
  • Manage public affairs and media efforts including writing and placing op-eds and mobilizing editorial campaigns.
  • Maintain strong working relationships across all departments to manage successful on-site opportunities, content and multimedia asset development and spokesperson requests.
  • Prepare or edit organizational publications for internal and external audiences, including Facebook, media and local newspapers.
  • Launch Instagram account for Chevy Motorsports fans.
  • Promote company through personal blog, twitter and reddit pages.
  • Show more

Alumni relations coordinator vs public relations specialist skills

Common alumni relations coordinator skills
  • Alumni Relations, 12%
  • PowerPoint, 8%
  • Alumni Events, 8%
  • Event Planning, 7%
  • Alumni Engagement, 7%
  • Background Checks, 6%
Common public relations specialist skills
  • Press Releases, 18%
  • Web Content, 6%
  • Project Management, 5%
  • Facebook, 4%
  • Story Development, 4%
  • Marketing Campaigns, 4%

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