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This question is about marketing coordinator skills.
How to write a marketing proposal
To write a marketing proposal, research your client properly, begin the document with the problem statement, and then propose a solution-based strategy. Here are some details on these steps and others you can take to write a successful marketing proposal:
Do the proper research on your client. This first step is very important. You must thoroughly research your client to tailor this document to their needs and goals. You should do extensive research in these areas:
Learning about the client's current brand via its mission, vision, and core values
Understanding their business goals
Researching their target consumer base, including their needs, interests, and consumer behaviors
Executing market research intended to give an understanding of the client's market share, and any direct or indirect competitors
The more information you can gather, the more your marketing proposal will be detailed and focused.
Begin your marketing proposal with the problem statement. This is the first section of your marketing proposal. Using your research, you can now write about your client's challenges. Try to be clear and concise in describing the context of the problem and the impact on the client's business.
Propose a solution-based strategy. Next, create a list of the different strategies you will employ to solve the client's problem. Each item on the list should also highlight the benefit the client will receive.
This section should also contain the specific marketing services you offer your client and how these services will help them achieve goals.
Figure out how much to charge your client. Once you have the services you plan to provide in your marketing proposal, you must determine how much you will charge the client.
The structure of this section depends on how robust of an approach you are taking with the client. Try to keep all payment info easy to comprehend.
Timeline and deadlines. Next, you must create a section concerning the timeline of the marketing project. Outline each phase, its deliverables, and the deadline for each one.
Include case studies and team intros. Gather case studies highlighting your previous achievements on marketing projects and include them in your proposal. When clients can read about your successes, they are more apt to respond positively to your proposal.
You should also collect brief bios on any team members you will be working with and insert them into the proposal.
Include a cover page and table of contents. Once you complete most of your marketing proposal, you should return to the beginning and create a cover page and table of contents. Your cover page should display the following information:
Marketing project title
A brief project description
Your name and job title
Your company's name
The name of your prospective client
The current date
Your table of contents should be a list of the sections of your marketing proposal with corresponding page numbers for each one.
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