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The differences between associate category managers and social media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an associate category manager and a social media manager. Additionally, an associate category manager has an average salary of $76,432, which is higher than the $70,287 average annual salary of a social media manager.
The top three skills for an associate category manager include data analysis, category strategies and category performance. The most important skills for a social media manager are instagram, twitter, and digital marketing.
| Associate Category Manager | Social Media Manager | |
| Yearly salary | $76,432 | $70,287 |
| Hourly rate | $36.75 | $33.79 |
| Growth rate | 10% | 10% |
| Number of jobs | 42,374 | 105,475 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An associate category manager is responsible for conducting data and statistical analysis from the current market trends to identify opportunities and products that would generate more revenue resources and increase the store's profitability. Associate category managers develop cost-efficient techniques by building a strong business relationship with trusted suppliers and vendors. They also monitor the store's display category according to customers' demands and guide the staff in placing products in the appropriate sections. An associate category manager must have excellent leadership and communication skills, especially in responding to customers' inquiries and concerns and resolving complaints efficiently.
Social media managers are responsible for representing the company's business through social media channels. They help the company grow by enhancing its presence via social networks. Primarily, they need to implement marketing plans and identify their target clients and create a content schedule. Their duties include implementing and strategizing digital marketing campaigns. They support the development of brand identity and promotional strategies. Candidates for the job must be excellent in communication skills, have in-depth knowledge of how social platforms work, and easily understand the target audience.
Associate category managers and social media managers have different pay scales, as shown below.
| Associate Category Manager | Social Media Manager | |
| Average salary | $76,432 | $70,287 |
| Salary range | Between $58,000 And $99,000 | Between $50,000 And $98,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | Washington |
| Best paying company | - | Microsoft |
| Best paying industry | - | Technology |
There are a few differences between an associate category manager and a social media manager in terms of educational background:
| Associate Category Manager | Social Media Manager | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 79% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between associate category managers' and social media managers' demographics:
| Associate Category Manager | Social Media Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 42.6% Female, 57.4% | Male, 38.9% Female, 61.1% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |