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B2b sales representatives vs sales support representative

The differences between b2b sales representatives and sales support representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a b2b sales representatives and a sales support representative. Additionally, a b2b sales representatives has an average salary of $65,833, which is higher than the $38,310 average annual salary of a sales support representative.

The top three skills for a b2b sales representatives include customer service, CRM and powerpoint. The most important skills for a sales support representative are sales support, phone calls, and POS.

B2b sales representatives vs sales support representative overview

B2B Sales RepresentativesSales Support Representative
Yearly salary$65,833$38,310
Hourly rate$31.65$18.42
Growth rate4%4%
Number of jobs198,093319,292
Job satisfaction--
Most common degreeBachelor's Degree, 67%Bachelor's Degree, 55%
Average age4747
Years of experience44

What does a b2b sales representatives do?

Business-to-business (B2B) sales representatives are in charge of pursuing and securing sales with businesses. Their responsibilities revolve around performing research and analysis to generate leads, devising strategies in reaching out to clients and identifying their needs, developing business plans, and negotiating contract terms. Moreover, B2B sales representatives may perform calls and correspondence, arrange appointments or meetings, and offer products or services in adherence to the company's policies and regulations, including its vision and mission.

What does a sales support representative do?

A sales support representative is responsible for assisting the complex operations of sales departments, performing administrative duties under the supervision of a direct manager. Sales support representatives' tasks include acknowledging and encoding customers' orders in the system, processing payments, responding to the customers' inquiries and concerns about the products, writing sales reports, and updating the customer of the shipment details. They also support the sales representatives on selling goods and services to potential customers by creating marketing materials and communicating with customers over the phone and e-mail to generate revenues and increase profits.

B2b sales representatives vs sales support representative salary

B2b sales representatives and sales support representatives have different pay scales, as shown below.

B2B Sales RepresentativesSales Support Representative
Average salary$65,833$38,310
Salary rangeBetween $48,000 And $89,000Between $30,000 And $48,000
Highest paying CityLas Vegas, NVSeattle, WA
Highest paying stateWyomingWashington
Best paying companyCity National BankNetApp
Best paying industryProfessionalFinance

Differences between b2b sales representatives and sales support representative education

There are a few differences between a b2b sales representatives and a sales support representative in terms of educational background:

B2B Sales RepresentativesSales Support Representative
Most common degreeBachelor's Degree, 67%Bachelor's Degree, 55%
Most common majorBusinessBusiness
Most common collegeSUNY College of Technology at AlfredSUNY College of Technology at Alfred

B2b sales representatives vs sales support representative demographics

Here are the differences between b2b sales representatives' and sales support representatives' demographics:

B2B Sales RepresentativesSales Support Representative
Average age4747
Gender ratioMale, 67.8% Female, 32.2%Male, 39.9% Female, 60.1%
Race ratioBlack or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.5% Asian, 5.2% White, 72.5% American Indian and Alaska Native, 0.2%Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.0% Asian, 5.1% White, 73.1% American Indian and Alaska Native, 0.2%
LGBT Percentage6%6%

Differences between b2b sales representatives and sales support representative duties and responsibilities

B2b sales representatives example responsibilities.

  • Generate new business via cold-call prospecting, telemarketing, leads and referrals.
  • Operate Salesforce and manage opportunities accordingly.
  • Join newly form emerging markets field sales team selling SaaS software/solutions to the emerging nonprofit marketplace.
  • Maintain customer records through SalesForce.
  • Present solutions face to face and/or demonstrate (SaaS) tools online.
  • Implement a VOIP phone system to streamline lead management, and to integrate with CRM.
  • Show more

Sales support representative example responsibilities.

  • Manage internal CRM and inventory software to track and input sales orders, account history, and stock allocation.
  • Facilitate the transition from AS400 to JDE operating system.
  • Utilize all programs, systems, and procedures of windows operating systems.
  • Help customers troubleshoot technical issues with their computers, process customer transactions and handle escalate issues.
  • Assist in setting up and checking EDI data from customers, brokers, carriers, and truckers.
  • Work collaboratively with sales representatives and regional vice presidents to produce cost proposals, problem solve and troubleshoot issues.
  • Show more

B2b sales representatives vs sales support representative skills

Common b2b sales representatives skills
  • Customer Service, 16%
  • CRM, 13%
  • PowerPoint, 12%
  • Business-To-Business Sales, 11%
  • Customer Retention, 9%
  • HR, 9%
Common sales support representative skills
  • Sales Support, 16%
  • Phone Calls, 10%
  • POS, 8%
  • Product Knowledge, 7%
  • Customer Complaints, 6%
  • Customer Inquiries, 6%