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The differences between brand partners and associate brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a brand partner and an associate brand manager. Additionally, an associate brand manager has an average salary of $95,925, which is higher than the $68,309 average annual salary of a brand partner.
The top three skills for a brand partner include client relationships, integrated marketing and public speaking. The most important skills for an associate brand manager are customer service, sales floor, and loyalty programs.
| Brand Partner | Associate Brand Manager | |
| Yearly salary | $68,309 | $95,925 |
| Hourly rate | $32.84 | $46.12 |
| Growth rate | 10% | 10% |
| Number of jobs | 33,146 | 69,511 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 60% | Bachelor's Degree, 64% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A brand partner's role is to develop strategies to promote the products and services of a company. There are brand partners and companies with mutual agreements to help each other raise brand awareness and public interest, although some brand partners are employed primarily to help a company. Despite the differences in the extent of responsibilities, a brand partner is usually in charge of preparing marketing materials, providing information to potential customers, demonstrating products, and utilizing various social media channels.
Associate brand managers are responsible for developing and maintaining a company's product or brand. They help the brand manager in all brand-related activities. They typically perform various tasks, which include developing marketing plans and strategies, getting involved in the development of marketing ad campaigns, and creating and maintaining a positive brand image. Additionally, associate brand managers may assist in defining product pricing and packaging and monitor both media and competitive activities. They are also expected to design ad campaigns and report the results of these campaigns to the brand manager.
Brand partners and associate brand managers have different pay scales, as shown below.
| Brand Partner | Associate Brand Manager | |
| Average salary | $68,309 | $95,925 |
| Salary range | Between $36,000 And $126,000 | Between $67,000 And $137,000 |
| Highest paying City | - | Parsippany-Troy Hills, NJ |
| Highest paying state | - | New Jersey |
| Best paying company | - | The Walt Disney Company |
| Best paying industry | - | Manufacturing |
There are a few differences between a brand partner and an associate brand manager in terms of educational background:
| Brand Partner | Associate Brand Manager | |
| Most common degree | Bachelor's Degree, 60% | Bachelor's Degree, 64% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between brand partners' and associate brand managers' demographics:
| Brand Partner | Associate Brand Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 48.8% Female, 51.2% | Male, 40.0% Female, 60.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |