Brand partner vs brand manager

The differences between brand partners and brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a brand partner and a brand manager. Additionally, a brand manager has an average salary of $97,789, which is higher than the $68,309 average annual salary of a brand partner.

The top three skills for a brand partner include client relationships, integrated marketing and public speaking. The most important skills for a brand manager are brand management, digital marketing, and customer service.

Brand partner vs brand manager overview

	Brand Partner	Brand Manager
Yearly salary	$68,309	$97,789
Hourly rate	$32.84	$47.01
Growth rate	10%	10%
Number of jobs	33,146	127,429
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 60%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does a brand partner do?

A brand partner's role is to develop strategies to promote the products and services of a company. There are brand partners and companies with mutual agreements to help each other raise brand awareness and public interest, although some brand partners are employed primarily to help a company. Despite the differences in the extent of responsibilities, a brand partner is usually in charge of preparing marketing materials, providing information to potential customers, demonstrating products, and utilizing various social media channels.

What does a brand manager do?

A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.

Brand partner vs brand manager salary

Brand partners and brand managers have different pay scales, as shown below.

	Brand Partner	Brand Manager
Average salary	$68,309	$97,789
Salary range	Between $36,000 And $126,000	Between $72,000 And $131,000
Highest paying City	-	Parsippany-Troy Hills, NJ
Highest paying state	-	Rhode Island
Best paying company	-	Meta
Best paying industry	-	Manufacturing

Differences between brand partner and brand manager education

There are a few differences between a brand partner and a brand manager in terms of educational background:

	Brand Partner	Brand Manager
Most common degree	Bachelor's Degree, 60%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Brand partner vs brand manager demographics

Here are the differences between brand partners' and brand managers' demographics:

	Brand Partner	Brand Manager
Average age	39	39
Gender ratio	Male, 48.8% Female, 51.2%	Male, 51.5% Female, 48.5%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between brand partner and brand manager duties and responsibilities

Brand partner example responsibilities.

Handle all logistics, product ordering, and lead a team in set-ups for 15 consumer annual events.
Provide leadership to all the impacted EIT teams in managing business expectation while ensuring successful accomplishment critical project milestones.
Facilitate the logistics process of promotional materials and assure that they are utilized in an effective manner.
Provide marketing and ad listings through social media including but not limit to Pinterest, Facebook, email, etc.
Substantiate ROI, present budgets and facilitate communications and consensus building across functional departments and with senior management.
Communicate strategies and wine information to internal and external audiences.

Brand manager example responsibilities.

Direct and coordinate photo shoots; conduct live training sessions; manage marketing asset library; CRM strategy.
Manage paid search campaigns including keyword generation, ad copy testing, landing page optimization, PPC and SEM.
Manage global product development teams with cross-functional oversight for manufacturing, sourcing, finance, design and supply chain management.
Manage POS merchandising and distribution of promotional items.
Develop and manage new health brand strategy including creation of healthcare professional/dietitian program.
Obtain certification through a cheese and wine class.

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Brand partner vs brand manager skills

Common brand partner skills

Client Relationships, 23%
Integrated Marketing, 10%
Public Speaking, 10%
Brand Marketing, 9%
Business Relationships, 8%
SEO, 7%

Common brand manager skills

Brand Management, 8%
Digital Marketing, 7%
Customer Service, 5%
Project Management, 5%
Brand Marketing, 5%
Product Development, 4%

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Updated January 8, 2025

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