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The differences between brand partners and brand marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a brand partner and a brand marketing manager. Additionally, a brand marketing manager has an average salary of $91,940, which is higher than the $68,309 average annual salary of a brand partner.
The top three skills for a brand partner include client relationships, integrated marketing and public speaking. The most important skills for a brand marketing manager are brand marketing, digital marketing, and marketing campaigns.
| Brand Partner | Brand Marketing Manager | |
| Yearly salary | $68,309 | $91,940 |
| Hourly rate | $32.84 | $44.20 |
| Growth rate | 10% | 10% |
| Number of jobs | 33,146 | 108,824 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 60% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A brand partner's role is to develop strategies to promote the products and services of a company. There are brand partners and companies with mutual agreements to help each other raise brand awareness and public interest, although some brand partners are employed primarily to help a company. Despite the differences in the extent of responsibilities, a brand partner is usually in charge of preparing marketing materials, providing information to potential customers, demonstrating products, and utilizing various social media channels.
A brand marketing manager is an individual who ensures that efficient execution of business plans is achieved to meet future brand expectations and targets of a company. Brand marketing managers need to ensure brand integrity by guiding efforts across multiple media channels such as television, radio, and paid social media. They are required to work closely with the brand marketing management team to review and approve all branded elements for advertising and launch materials. Brand marketing managers must also provide reports of brand performance and distribute them to the management and stakeholders.
Brand partners and brand marketing managers have different pay scales, as shown below.
| Brand Partner | Brand Marketing Manager | |
| Average salary | $68,309 | $91,940 |
| Salary range | Between $36,000 And $126,000 | Between $64,000 And $131,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | Washington |
| Best paying company | - | Morgan Lewis |
| Best paying industry | - | Media |
There are a few differences between a brand partner and a brand marketing manager in terms of educational background:
| Brand Partner | Brand Marketing Manager | |
| Most common degree | Bachelor's Degree, 60% | Bachelor's Degree, 79% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between brand partners' and brand marketing managers' demographics:
| Brand Partner | Brand Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 48.8% Female, 51.2% | Male, 42.7% Female, 57.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |