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Brand partner vs brand marketing manager

The differences between brand partners and brand marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a brand partner and a brand marketing manager. Additionally, a brand marketing manager has an average salary of $91,940, which is higher than the $68,309 average annual salary of a brand partner.

The top three skills for a brand partner include client relationships, integrated marketing and public speaking. The most important skills for a brand marketing manager are brand marketing, digital marketing, and marketing campaigns.

Brand partner vs brand marketing manager overview

Brand PartnerBrand Marketing Manager
Yearly salary$68,309$91,940
Hourly rate$32.84$44.20
Growth rate10%10%
Number of jobs33,146108,824
Job satisfaction--
Most common degreeBachelor's Degree, 60%Bachelor's Degree, 79%
Average age3939
Years of experience1010

What does a brand partner do?

A brand partner's role is to develop strategies to promote the products and services of a company. There are brand partners and companies with mutual agreements to help each other raise brand awareness and public interest, although some brand partners are employed primarily to help a company. Despite the differences in the extent of responsibilities, a brand partner is usually in charge of preparing marketing materials, providing information to potential customers, demonstrating products, and utilizing various social media channels.

What does a brand marketing manager do?

A brand marketing manager is an individual who ensures that efficient execution of business plans is achieved to meet future brand expectations and targets of a company. Brand marketing managers need to ensure brand integrity by guiding efforts across multiple media channels such as television, radio, and paid social media. They are required to work closely with the brand marketing management team to review and approve all branded elements for advertising and launch materials. Brand marketing managers must also provide reports of brand performance and distribute them to the management and stakeholders.

Brand partner vs brand marketing manager salary

Brand partners and brand marketing managers have different pay scales, as shown below.

Brand PartnerBrand Marketing Manager
Average salary$68,309$91,940
Salary rangeBetween $36,000 And $126,000Between $64,000 And $131,000
Highest paying City-San Francisco, CA
Highest paying state-Washington
Best paying company-Morgan Lewis
Best paying industry-Media

Differences between brand partner and brand marketing manager education

There are a few differences between a brand partner and a brand marketing manager in terms of educational background:

Brand PartnerBrand Marketing Manager
Most common degreeBachelor's Degree, 60%Bachelor's Degree, 79%
Most common majorBusinessMarketing
Most common collegeUniversity of GeorgiaUniversity of Georgia

Brand partner vs brand marketing manager demographics

Here are the differences between brand partners' and brand marketing managers' demographics:

Brand PartnerBrand Marketing Manager
Average age3939
Gender ratioMale, 48.8% Female, 51.2%Male, 42.7% Female, 57.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between brand partner and brand marketing manager duties and responsibilities

Brand partner example responsibilities.

  • Handle all logistics, product ordering, and lead a team in set-ups for 15 consumer annual events.
  • Provide leadership to all the impacted EIT teams in managing business expectation while ensuring successful accomplishment critical project milestones.
  • Facilitate the logistics process of promotional materials and assure that they are utilized in an effective manner.
  • Provide marketing and ad listings through social media including but not limit to Pinterest, Facebook, email, etc.
  • Substantiate ROI, present budgets and facilitate communications and consensus building across functional departments and with senior management.
  • Communicate strategies and wine information to internal and external audiences.

Brand marketing manager example responsibilities.

  • Serve as champion for digital, CRM and engagement for communications, decision support and product leads.
  • Manage promotional marketing agency for development of all channel-specific POS.
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Benchmark celebrity ambassador program by determining KPIs and identifying opportunities across multiple marketing platforms to leverage association and raise brand awareness!
  • Allocate budgets, establish KPIs, and analyze effectiveness of media campaigns across online, print, and TV.
  • Elevate CRM program with internal stakeholders across the matrix with seasonal presentations to showcase work and explain the new technology.
  • Show more

Brand partner vs brand marketing manager skills

Common brand partner skills
  • Client Relationships, 23%
  • Integrated Marketing, 10%
  • Public Speaking, 10%
  • Brand Marketing, 9%
  • Business Relationships, 8%
  • SEO, 7%
Common brand marketing manager skills
  • Brand Marketing, 11%
  • Digital Marketing, 8%
  • Marketing Campaigns, 6%
  • Brand Management, 5%
  • Project Management, 5%
  • Integrated Marketing, 5%

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