Brand partner vs marketing director

The differences between brand partners and marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a brand partner and a marketing director. Additionally, a marketing director has an average salary of $114,906, which is higher than the $68,309 average annual salary of a brand partner.

The top three skills for a brand partner include client relationships, integrated marketing and public speaking. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.

Brand partner vs marketing director overview

	Brand Partner	Marketing Director
Yearly salary	$68,309	$114,906
Hourly rate	$32.84	$55.24
Growth rate	10%	10%
Number of jobs	33,146	93,503
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 60%	Bachelor's Degree, 76%
Average age	39	39
Years of experience	10	10

What does a brand partner do?

A brand partner's role is to develop strategies to promote the products and services of a company. There are brand partners and companies with mutual agreements to help each other raise brand awareness and public interest, although some brand partners are employed primarily to help a company. Despite the differences in the extent of responsibilities, a brand partner is usually in charge of preparing marketing materials, providing information to potential customers, demonstrating products, and utilizing various social media channels.

What does a marketing director do?

Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.

Brand partner vs marketing director salary

Brand partners and marketing directors have different pay scales, as shown below.

	Brand Partner	Marketing Director
Average salary	$68,309	$114,906
Salary range	Between $36,000 And $126,000	Between $68,000 And $193,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	California
Best paying company	-	Brookfield Properties
Best paying industry	-	Manufacturing

Differences between brand partner and marketing director education

There are a few differences between a brand partner and a marketing director in terms of educational background:

	Brand Partner	Marketing Director
Most common degree	Bachelor's Degree, 60%	Bachelor's Degree, 76%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Brand partner vs marketing director demographics

Here are the differences between brand partners' and marketing directors' demographics:

	Brand Partner	Marketing Director
Average age	39	39
Gender ratio	Male, 48.8% Female, 51.2%	Male, 46.7% Female, 53.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between brand partner and marketing director duties and responsibilities

Brand partner example responsibilities.

Handle all logistics, product ordering, and lead a team in set-ups for 15 consumer annual events.
Provide leadership to all the impacted EIT teams in managing business expectation while ensuring successful accomplishment critical project milestones.
Facilitate the logistics process of promotional materials and assure that they are utilized in an effective manner.
Provide marketing and ad listings through social media including but not limit to Pinterest, Facebook, email, etc.
Substantiate ROI, present budgets and facilitate communications and consensus building across functional departments and with senior management.
Communicate strategies and wine information to internal and external audiences.

Marketing director example responsibilities.

Manage staging of NCAA athletics events.
Manage RFP, RFI & SOQ process; track, analyze and report on sales pipeline.
Train, manage, and develop customer service / sales team strategies and oversight of day-to-day operations.
Manage the portal website build, including PPC and search engine optimization, email broadcasts and affiliate marketing efforts.
Manage all marketing operations - recruiting, hiring, training, retaining, payroll, and continual staff education.
Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.

Brand partner vs marketing director skills

Common brand partner skills

Client Relationships, 23%
Integrated Marketing, 10%
Public Speaking, 10%
Brand Marketing, 9%
Business Relationships, 8%
SEO, 7%

Common marketing director skills

Digital Marketing, 12%
Marketing Campaigns, 6%
Market Research, 5%
Sales Strategies, 4%
Integrated Marketing, 4%
CRM, 4%

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Brand Partner
Brand Partner vs Marketing Director

Updated January 8, 2025

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