Brand partner vs marketing manager

The differences between brand partners and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a brand partner and a marketing manager. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $68,309 average annual salary of a brand partner.

The top three skills for a brand partner include client relationships, integrated marketing and public speaking. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.

Brand partner vs marketing manager overview

	Brand Partner	Marketing Manager
Yearly salary	$68,309	$104,550
Hourly rate	$32.84	$50.26
Growth rate	10%	10%
Number of jobs	33,146	89,627
Job satisfaction	-	3
Most common degree	Bachelor's Degree, 60%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does a brand partner do?

A brand partner's role is to develop strategies to promote the products and services of a company. There are brand partners and companies with mutual agreements to help each other raise brand awareness and public interest, although some brand partners are employed primarily to help a company. Despite the differences in the extent of responsibilities, a brand partner is usually in charge of preparing marketing materials, providing information to potential customers, demonstrating products, and utilizing various social media channels.

What does a marketing manager do?

Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.

Brand partner vs marketing manager salary

Brand partners and marketing managers have different pay scales, as shown below.

	Brand Partner	Marketing Manager
Average salary	$68,309	$104,550
Salary range	Between $36,000 And $126,000	Between $71,000 And $153,000
Highest paying City	-	Menlo Park, CA
Highest paying state	-	California
Best paying company	-	Meta
Best paying industry	-	Technology

Differences between brand partner and marketing manager education

There are a few differences between a brand partner and a marketing manager in terms of educational background:

	Brand Partner	Marketing Manager
Most common degree	Bachelor's Degree, 60%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Brand partner vs marketing manager demographics

Here are the differences between brand partners' and marketing managers' demographics:

	Brand Partner	Marketing Manager
Average age	39	39
Gender ratio	Male, 48.8% Female, 51.2%	Male, 44.4% Female, 55.6%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between brand partner and marketing manager duties and responsibilities

Brand partner example responsibilities.

Handle all logistics, product ordering, and lead a team in set-ups for 15 consumer annual events.
Provide leadership to all the impacted EIT teams in managing business expectation while ensuring successful accomplishment critical project milestones.
Facilitate the logistics process of promotional materials and assure that they are utilized in an effective manner.
Provide marketing and ad listings through social media including but not limit to Pinterest, Facebook, email, etc.
Substantiate ROI, present budgets and facilitate communications and consensus building across functional departments and with senior management.
Communicate strategies and wine information to internal and external audiences.

Marketing manager example responsibilities.

Utilize SalesForce database to update contacts and prospect new leads.
Manage account process from RFP to full execution of campaign in its entirety.
Manage agency partners to develop target print media, sampling programs, POS, merchandising.
Manage redesign of four bank websites and implementation of new content management system (CMS . )
Utilize SalesForce daily to update and follow up on the sales team's leads and clients.
Manage various day-to-day projects for small e-commerce startup including constructing wine storage shelves and fulfilling club shipments.

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Brand partner vs marketing manager skills

Common brand partner skills

Client Relationships, 23%
Integrated Marketing, 10%
Public Speaking, 10%
Brand Marketing, 9%
Business Relationships, 8%
SEO, 7%

Common marketing manager skills

Digital Marketing, 14%
Marketing Campaigns, 7%
Project Management, 4%
Integrated Marketing, 4%
Email Marketing, 4%
CRM, 3%

Brand Partner vs. similar jobs

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Updated January 8, 2025

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