Brand partner vs merchandising manager

The differences between brand partners and merchandising managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a brand partner and a merchandising manager. Additionally, a merchandising manager has an average salary of $86,346, which is higher than the $68,309 average annual salary of a brand partner.

The top three skills for a brand partner include client relationships, integrated marketing and public speaking. The most important skills for a merchandising manager are sales floor, POS, and apparel.

Brand partner vs merchandising manager overview

	Brand Partner	Merchandising Manager
Yearly salary	$68,309	$86,346
Hourly rate	$32.84	$41.51
Growth rate	10%	10%
Number of jobs	33,146	268,577
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 60%	Bachelor's Degree, 65%
Average age	39	39
Years of experience	10	10

What does a brand partner do?

A brand partner's role is to develop strategies to promote the products and services of a company. There are brand partners and companies with mutual agreements to help each other raise brand awareness and public interest, although some brand partners are employed primarily to help a company. Despite the differences in the extent of responsibilities, a brand partner is usually in charge of preparing marketing materials, providing information to potential customers, demonstrating products, and utilizing various social media channels.

What does a merchandising manager do?

A merchandising manager is responsible for supervising stock inventories, retail pricing, and managing product displays by analyzing customer preferences through researching the current market trends that would improve the store's sales condition and achieve profitability goals. Merchandising managers negotiate with reliable third-party vendors, minimizing costs without compromising the quality of the products. They also assist with planning floor layouts for store visuals that would attract customers and marketing promotional offers and special discounts to increase more revenues.

Brand partner vs merchandising manager salary

Brand partners and merchandising managers have different pay scales, as shown below.

	Brand Partner	Merchandising Manager
Average salary	$68,309	$86,346
Salary range	Between $36,000 And $126,000	Between $64,000 And $116,000
Highest paying City	-	Woonsocket, RI
Highest paying state	-	Rhode Island
Best paying company	-	Roku
Best paying industry	-	Retail

Differences between brand partner and merchandising manager education

There are a few differences between a brand partner and a merchandising manager in terms of educational background:

	Brand Partner	Merchandising Manager
Most common degree	Bachelor's Degree, 60%	Bachelor's Degree, 65%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Brand partner vs merchandising manager demographics

Here are the differences between brand partners' and merchandising managers' demographics:

	Brand Partner	Merchandising Manager
Average age	39	39
Gender ratio	Male, 48.8% Female, 51.2%	Male, 47.7% Female, 52.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between brand partner and merchandising manager duties and responsibilities

Brand partner example responsibilities.

Handle all logistics, product ordering, and lead a team in set-ups for 15 consumer annual events.
Provide leadership to all the impacted EIT teams in managing business expectation while ensuring successful accomplishment critical project milestones.
Facilitate the logistics process of promotional materials and assure that they are utilized in an effective manner.
Provide marketing and ad listings through social media including but not limit to Pinterest, Facebook, email, etc.
Substantiate ROI, present budgets and facilitate communications and consensus building across functional departments and with senior management.
Communicate strategies and wine information to internal and external audiences.

Merchandising manager example responsibilities.

Manage and plan ROI, CPC and bid management on external online shopping sites.
Manage hardware, plumbing, kitchen and bath, kitchen design, and night operations.
Create all marketing materials (paper/media), organize logistics of readings, manage financials.
Manage merchandising for lumber, building materials, paint, hardware, plumbing, electrical, and the garden department.
Lead website development committee, including RFP development, ROI analysis, marketing, brand-enhancement strategies, and back-end integration solutions.
Manage creative development and production of indirect channel POS fixtures creating brand consistency

Brand partner vs merchandising manager skills

Common brand partner skills

Client Relationships, 23%
Integrated Marketing, 10%
Public Speaking, 10%
Brand Marketing, 9%
Business Relationships, 8%
SEO, 7%

Common merchandising manager skills

Sales Floor, 10%
POS, 9%
Apparel, 7%
Pallets, 6%
Merchandise Presentation, 5%
Drive Sales, 5%

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Brand Partner
Brand Partner vs Merchandising Manager

Updated January 8, 2025

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