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Brand partner vs product manager

The differences between brand partners and product managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a brand partner and a product manager. Additionally, a product manager has an average salary of $111,729, which is higher than the $68,309 average annual salary of a brand partner.

The top three skills for a brand partner include client relationships, integrated marketing and public speaking. The most important skills for a product manager are product management, QA, and product strategy.

Brand partner vs product manager overview

Brand PartnerProduct Manager
Yearly salary$68,309$111,729
Hourly rate$32.84$53.72
Growth rate10%10%
Number of jobs33,146125,678
Job satisfaction-5
Most common degreeBachelor's Degree, 60%Bachelor's Degree, 72%
Average age3939
Years of experience1010

What does a brand partner do?

A brand partner's role is to develop strategies to promote the products and services of a company. There are brand partners and companies with mutual agreements to help each other raise brand awareness and public interest, although some brand partners are employed primarily to help a company. Despite the differences in the extent of responsibilities, a brand partner is usually in charge of preparing marketing materials, providing information to potential customers, demonstrating products, and utilizing various social media channels.

What does a product manager do?

A product manager is responsible for ensuring product development, providing the best marketing strategies, and effectively handling the sales and marketing team. Product managers' duties include monitoring the market trends and conditions, identifying business opportunities and plan initiatives, and collaborating the product launch process with the appropriate departments. A product manager is also responsible for generating ideas on improving product features, determining timetables and reasonable pricing, and analyzing product sales. A product manager must have excellent strategic and decision-making skills to contribute to its growth and profitability.

Brand partner vs product manager salary

Brand partners and product managers have different pay scales, as shown below.

Brand PartnerProduct Manager
Average salary$68,309$111,729
Salary rangeBetween $36,000 And $126,000Between $81,000 And $152,000
Highest paying City-San Francisco, CA
Highest paying state-California
Best paying company-Meta
Best paying industry-Retail

Differences between brand partner and product manager education

There are a few differences between a brand partner and a product manager in terms of educational background:

Brand PartnerProduct Manager
Most common degreeBachelor's Degree, 60%Bachelor's Degree, 72%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Brand partner vs product manager demographics

Here are the differences between brand partners' and product managers' demographics:

Brand PartnerProduct Manager
Average age3939
Gender ratioMale, 48.8% Female, 51.2%Male, 65.3% Female, 34.7%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between brand partner and product manager duties and responsibilities

Brand partner example responsibilities.

  • Handle all logistics, product ordering, and lead a team in set-ups for 15 consumer annual events.
  • Provide leadership to all the impacted EIT teams in managing business expectation while ensuring successful accomplishment critical project milestones.
  • Facilitate the logistics process of promotional materials and assure that they are utilized in an effective manner.
  • Provide marketing and ad listings through social media including but not limit to Pinterest, Facebook, email, etc.
  • Substantiate ROI, present budgets and facilitate communications and consensus building across functional departments and with senior management.
  • Communicate strategies and wine information to internal and external audiences.

Product manager example responsibilities.

  • Lead collaborative efforts within the PMO, vendors, customers, and internal stakeholders.
  • Manage developers accountable for coding, database development, UI implementation, and system architecture.
  • Manage inventory service levels / overstocks /defective inventory and supplier buy-in opportunities to maximize ROI.
  • Lead customization of the company's administrative SaaS software solution by defining features and functionality for internal/external stakeholder teams.
  • Lead weekly meetings between engineering, sales/marketing, and QA departments to facilitate communication, collaboration and resolution of product issues.
  • Handle design and specification of administration system requirements to efficiently manage, operate, and support client API configurations and sessions.
  • Show more

Brand partner vs product manager skills

Common brand partner skills
  • Client Relationships, 23%
  • Integrated Marketing, 10%
  • Public Speaking, 10%
  • Brand Marketing, 9%
  • Business Relationships, 8%
  • SEO, 7%
Common product manager skills
  • Product Management, 11%
  • QA, 5%
  • Product Strategy, 5%
  • Project Management, 4%
  • Market Research, 4%
  • User Stories, 4%

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