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The differences between brand partners and product managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a brand partner and a product manager. Additionally, a product manager has an average salary of $111,729, which is higher than the $68,309 average annual salary of a brand partner.
The top three skills for a brand partner include client relationships, integrated marketing and public speaking. The most important skills for a product manager are product management, QA, and product strategy.
| Brand Partner | Product Manager | |
| Yearly salary | $68,309 | $111,729 |
| Hourly rate | $32.84 | $53.72 |
| Growth rate | 10% | 10% |
| Number of jobs | 33,146 | 125,678 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 60% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A brand partner's role is to develop strategies to promote the products and services of a company. There are brand partners and companies with mutual agreements to help each other raise brand awareness and public interest, although some brand partners are employed primarily to help a company. Despite the differences in the extent of responsibilities, a brand partner is usually in charge of preparing marketing materials, providing information to potential customers, demonstrating products, and utilizing various social media channels.
A product manager is responsible for ensuring product development, providing the best marketing strategies, and effectively handling the sales and marketing team. Product managers' duties include monitoring the market trends and conditions, identifying business opportunities and plan initiatives, and collaborating the product launch process with the appropriate departments. A product manager is also responsible for generating ideas on improving product features, determining timetables and reasonable pricing, and analyzing product sales. A product manager must have excellent strategic and decision-making skills to contribute to its growth and profitability.
Brand partners and product managers have different pay scales, as shown below.
| Brand Partner | Product Manager | |
| Average salary | $68,309 | $111,729 |
| Salary range | Between $36,000 And $126,000 | Between $81,000 And $152,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | California |
| Best paying company | - | Meta |
| Best paying industry | - | Retail |
There are a few differences between a brand partner and a product manager in terms of educational background:
| Brand Partner | Product Manager | |
| Most common degree | Bachelor's Degree, 60% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between brand partners' and product managers' demographics:
| Brand Partner | Product Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 48.8% Female, 51.2% | Male, 65.3% Female, 34.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |