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Business sales associate vs customer sales associate

The differences between business sales associates and customer sales associates can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a business sales associate, becoming a customer sales associate takes usually requires 6-12 months. Additionally, a business sales associate has an average salary of $59,485, which is higher than the $37,024 average annual salary of a customer sales associate.

The top three skills for a business sales associate include business sales, product knowledge and customer satisfaction. The most important skills for a customer sales associate are sales floor, customer satisfaction, and customer service.

Business sales associate vs customer sales associate overview

Business Sales AssociateCustomer Sales Associate
Yearly salary$59,485$37,024
Hourly rate$28.60$17.80
Growth rate4%-4%
Number of jobs359,630415,981
Job satisfaction--
Most common degreeBachelor's Degree, 63%Bachelor's Degree, 41%
Average age4740
Years of experience412

What does a business sales associate do?

A business sales associate's primary goal is to secure sales and reach sales targets. To make this possible, a business sales associate conducts market research and analyses to identify new business and client opportunities, generates leads, and develops sales strategies. They usually reach out to potential clients or representatives through calls or correspondence, arrange appointments, discuss product or service specifications, organize payment plans, and negotiate contracts, building positive business relationships along the way. Moreover, they produce progress reports and coordinate with managers regularly.

What does a customer sales associate do?

A customer sales associate specializes in handling and communicating with customers to secure sales in a retail store. Their primary responsibilities revolve around greeting clients, responding to inquiries, providing assistance, and even offering suggestions when necessary. Aside from ensuring customer satisfaction, it is also their responsibility to maintain the cleanliness and order on the sales floor by re-stocking shelves and arranging them to look presentable. Furthermore, a customer sales associate must coordinate with other sales floor members and report to a manager or supervisor.

Business sales associate vs customer sales associate salary

Business sales associates and customer sales associates have different pay scales, as shown below.

Business Sales AssociateCustomer Sales Associate
Average salary$59,485$37,024
Salary rangeBetween $42,000 And $84,000Between $27,000 And $49,000
Highest paying City-Odenton, MD
Highest paying state-Maryland
Best paying company-Johnson Controls
Best paying industry-Real Estate

Differences between business sales associate and customer sales associate education

There are a few differences between a business sales associate and a customer sales associate in terms of educational background:

Business Sales AssociateCustomer Sales Associate
Most common degreeBachelor's Degree, 63%Bachelor's Degree, 41%
Most common majorBusinessBusiness
Most common collegeSUNY College of Technology at Alfred-

Business sales associate vs customer sales associate demographics

Here are the differences between business sales associates' and customer sales associates' demographics:

Business Sales AssociateCustomer Sales Associate
Average age4740
Gender ratioMale, 60.0% Female, 40.0%Male, 50.6% Female, 49.4%
Race ratioBlack or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.6% Asian, 5.2% White, 72.3% American Indian and Alaska Native, 0.2%Black or African American, 11.1% Unknown, 5.5% Hispanic or Latino, 20.5% Asian, 7.0% White, 55.2% American Indian and Alaska Native, 0.8%
LGBT Percentage6%7%

Differences between business sales associate and customer sales associate duties and responsibilities

Business sales associate example responsibilities.

  • Manage individual sales activities by developing highly effective, communications focuse relationship with multiple sales channels.
  • Perform inside sales, including telemarketing, prospecting, account penetration and product application, consulting and delivery of customer service.
  • Top performer among peers in revenue and margin attainments, upselling extend warranties and converting credit card sales to leases.
  • Assist MRO organizations in composite shop design and organization.

Customer sales associate example responsibilities.

  • Manage cash balances and inventory stock accurately; ensure cleanliness of all work stations and guarantee excellent customer service.
  • Process merchandise information through store computer system, POS register system, and complete all require paperwork according to policy.
  • Used mobile POS systems to streamline the customer experience in order to drive full engagement throughout entire interaction with customer.
  • Provide above average service to customers by bagging groceries appropriately and assist with carryout and loading merchandise into customer's vehicle.
  • Recognize opportunities to up-sell and often take the opportunity to do so to create a better Marriott experience and event.

Business sales associate vs customer sales associate skills

Common business sales associate skills
  • Business Sales, 14%
  • Product Knowledge, 14%
  • Customer Satisfaction, 10%
  • CRM, 10%
  • Sales Process, 6%
  • Customer Support, 5%
Common customer sales associate skills
  • Sales Floor, 12%
  • Customer Satisfaction, 9%
  • Customer Service, 9%
  • Product Knowledge, 8%
  • Outbound Calls, 8%
  • Customer Sales, 8%