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Business sales associate vs sales coach

The differences between business sales associates and sales coaches can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a business sales associate, becoming a sales coach takes usually requires 4-6 years. Additionally, a business sales associate has an average salary of $59,485, which is higher than the $56,159 average annual salary of a sales coach.

The top three skills for a business sales associate include business sales, product knowledge and customer satisfaction. The most important skills for a sales coach are sales training, CRM, and call monitoring.

Business sales associate vs sales coach overview

Business Sales AssociateSales Coach
Yearly salary$59,485$56,159
Hourly rate$28.60$27.00
Growth rate4%4%
Number of jobs359,63092,873
Job satisfaction--
Most common degreeBachelor's Degree, 63%Bachelor's Degree, 65%
Average age4743
Years of experience46

What does a business sales associate do?

A business sales associate's primary goal is to secure sales and reach sales targets. To make this possible, a business sales associate conducts market research and analyses to identify new business and client opportunities, generates leads, and develops sales strategies. They usually reach out to potential clients or representatives through calls or correspondence, arrange appointments, discuss product or service specifications, organize payment plans, and negotiate contracts, building positive business relationships along the way. Moreover, they produce progress reports and coordinate with managers regularly.

What does a sales coach do?

The sales coaches observe and come up with better strategies and plan to solve training needs. A sales coach is an expert in sales and hence helps companies to develop and train sales members in the best trends and possible strategies to ensure success. Their duties and responsibilities include analyzing sales processes and their effectiveness and closely monitoring sales representatives for errors.

Business sales associate vs sales coach salary

Business sales associates and sales coaches have different pay scales, as shown below.

Business Sales AssociateSales Coach
Average salary$59,485$56,159
Salary rangeBetween $42,000 And $84,000Between $37,000 And $83,000
Highest paying City--
Highest paying state--
Best paying company--
Best paying industry--

Differences between business sales associate and sales coach education

There are a few differences between a business sales associate and a sales coach in terms of educational background:

Business Sales AssociateSales Coach
Most common degreeBachelor's Degree, 63%Bachelor's Degree, 65%
Most common majorBusinessBusiness
Most common collegeSUNY College of Technology at AlfredSUNY College of Technology at Delhi

Business sales associate vs sales coach demographics

Here are the differences between business sales associates' and sales coaches' demographics:

Business Sales AssociateSales Coach
Average age4743
Gender ratioMale, 60.0% Female, 40.0%Male, 56.0% Female, 44.0%
Race ratioBlack or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.6% Asian, 5.2% White, 72.3% American Indian and Alaska Native, 0.2%Black or African American, 8.6% Unknown, 4.7% Hispanic or Latino, 18.2% Asian, 6.9% White, 61.0% American Indian and Alaska Native, 0.7%
LGBT Percentage6%9%

Differences between business sales associate and sales coach duties and responsibilities

Business sales associate example responsibilities.

  • Manage individual sales activities by developing highly effective, communications focuse relationship with multiple sales channels.
  • Perform inside sales, including telemarketing, prospecting, account penetration and product application, consulting and delivery of customer service.
  • Top performer among peers in revenue and margin attainments, upselling extend warranties and converting credit card sales to leases.
  • Assist MRO organizations in composite shop design and organization.

Sales coach example responsibilities.

  • Achieve proficiency in all aspects of international business from documentation to freight logistics to pricing negotiations.
  • Prepare new sales representatives by conducting orientation to sales process; developing individual coaching plans; providing resources and assistance.
  • Analyze and recommend strategic plans for sales team, providing analysis and recommendations on ongoing team development and leadership.
  • Maintain detailed accountability of valuable jewelry, handle new merchandise, and maintain employee focus on departmental organization and cleanliness.
  • Create, edit and publish eLearning courses.
  • Contribute to the success of REI by maintaining a working knowledge of REI products and services offer to customers.

Business sales associate vs sales coach skills

Common business sales associate skills
  • Business Sales, 14%
  • Product Knowledge, 14%
  • Customer Satisfaction, 10%
  • CRM, 10%
  • Sales Process, 6%
  • Customer Support, 5%
Common sales coach skills
  • Sales Training, 11%
  • CRM, 9%
  • Call Monitoring, 6%
  • Sales Performance, 5%
  • Continuous Improvement, 5%
  • Product Knowledge, 5%