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Clinical product manager vs brand manager

The differences between clinical product managers and brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a clinical product manager and a brand manager. Additionally, a clinical product manager has an average salary of $104,486, which is higher than the $97,789 average annual salary of a brand manager.

The top three skills for a clinical product manager include cross-functional, product management and roadmap. The most important skills for a brand manager are brand management, digital marketing, and customer service.

Clinical product manager vs brand manager overview

Clinical Product ManagerBrand Manager
Yearly salary$104,486$97,789
Hourly rate$50.23$47.01
Growth rate10%10%
Number of jobs165,287127,429
Job satisfaction--
Most common degreeBachelor's Degree, 62%Bachelor's Degree, 75%
Average age3939
Years of experience1010

What does a clinical product manager do?

Clinical product managers keep up with the market's never-ending need to turn them into product development opportunities by regular communication. These managers work on developing, implementing, testing, and sales with field engineering experts to publicize products and their new features. To hone their leadership and product operation skills, they undergo content writing training and realistic product management training. They consult with product managers to review product designs and clinical planning to maintain support for the products as they go through the product life cycle.

What does a brand manager do?

A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.

Clinical product manager vs brand manager salary

Clinical product managers and brand managers have different pay scales, as shown below.

Clinical Product ManagerBrand Manager
Average salary$104,486$97,789
Salary rangeBetween $74,000 And $146,000Between $72,000 And $131,000
Highest paying CitySunnyvale, CAParsippany-Troy Hills, NJ
Highest paying stateWashingtonRhode Island
Best paying companyIntuitive SurgicalMeta
Best paying industryHealth CareManufacturing

Differences between clinical product manager and brand manager education

There are a few differences between a clinical product manager and a brand manager in terms of educational background:

Clinical Product ManagerBrand Manager
Most common degreeBachelor's Degree, 62%Bachelor's Degree, 75%
Most common majorNursingBusiness
Most common collegeUniversity of Wisconsin - MadisonUniversity of Georgia

Clinical product manager vs brand manager demographics

Here are the differences between clinical product managers' and brand managers' demographics:

Clinical Product ManagerBrand Manager
Average age3939
Gender ratioMale, 42.4% Female, 57.6%Male, 51.5% Female, 48.5%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between clinical product manager and brand manager duties and responsibilities

Clinical product manager example responsibilities.

  • Lead the pre-clinical FDA approval studies of catheters and of software.
  • Manage VOC process by meeting with physician KOLs to identify unmet needs and translate into product requirements.
  • Lead cross-functional team in pioneering the application/game download ecosystem with the implementation of Java games and generating significant new revenue stream.
  • Gather through formal and informal VOC efforts.
  • Research for supporting clinical information, developing outcome reports and other QA activities.
  • Prepare and implement study protocols and training documents in accordance with FDA and GCP standards.
  • Show more

Brand manager example responsibilities.

  • Direct and coordinate photo shoots; conduct live training sessions; manage marketing asset library; CRM strategy.
  • Manage paid search campaigns including keyword generation, ad copy testing, landing page optimization, PPC and SEM.
  • Manage global product development teams with cross-functional oversight for manufacturing, sourcing, finance, design and supply chain management.
  • Manage POS merchandising and distribution of promotional items.
  • Develop and manage new health brand strategy including creation of healthcare professional/dietitian program.
  • Obtain certification through a cheese and wine class.
  • Show more

Clinical product manager vs brand manager skills

Common clinical product manager skills
  • Cross-Functional, 19%
  • Product Management, 15%
  • Roadmap, 13%
  • Competitive Analysis, 10%
  • Clinical Product, 6%
  • Product Line, 5%
Common brand manager skills
  • Brand Management, 8%
  • Digital Marketing, 7%
  • Customer Service, 5%
  • Project Management, 5%
  • Brand Marketing, 5%
  • Product Development, 4%

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