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The differences between commercial product managers and brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a commercial product manager and a brand manager. Additionally, a commercial product manager has an average salary of $106,412, which is higher than the $97,789 average annual salary of a brand manager.
The top three skills for a commercial product manager include treasury, product line and product development. The most important skills for a brand manager are brand management, digital marketing, and customer service.
| Commercial Product Manager | Brand Manager | |
| Yearly salary | $106,412 | $97,789 |
| Hourly rate | $51.16 | $47.01 |
| Growth rate | 10% | 10% |
| Number of jobs | 139,724 | 127,429 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
The commercial product manager focuses on determining consumers' wants and needs and drafts a product plan for the business to tweak their product development to take advantage of the demand. The commercial product manager works with the marketing team on ensuring existing products and newly developed items fare well in the market. This position is tasked with monitoring product performance, determining weaknesses in the marketing strategy, and providing suggestions and recommendations to improve sales. The added responsibility of a commercial product manager is to help in conceptualizing product designs and marketing strategies.
A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.
Commercial product managers and brand managers have different pay scales, as shown below.
| Commercial Product Manager | Brand Manager | |
| Average salary | $106,412 | $97,789 |
| Salary range | Between $73,000 And $153,000 | Between $72,000 And $131,000 |
| Highest paying City | San Francisco, CA | Parsippany-Troy Hills, NJ |
| Highest paying state | Washington | Rhode Island |
| Best paying company | Flexport | Meta |
| Best paying industry | Pharmaceutical | Manufacturing |
There are a few differences between a commercial product manager and a brand manager in terms of educational background:
| Commercial Product Manager | Brand Manager | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between commercial product managers' and brand managers' demographics:
| Commercial Product Manager | Brand Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 70.0% Female, 30.0% | Male, 51.5% Female, 48.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |