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Commercial product manager vs media manager

The differences between commercial product managers and media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a commercial product manager and a media manager. Additionally, a commercial product manager has an average salary of $106,412, which is higher than the $96,475 average annual salary of a media manager.

The top three skills for a commercial product manager include treasury, product line and product development. The most important skills for a media manager are digital marketing, kpis, and media planning.

Commercial product manager vs media manager overview

Commercial Product ManagerMedia Manager
Yearly salary$106,412$96,475
Hourly rate$51.16$46.38
Growth rate10%10%
Number of jobs139,724110,888
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 81%
Average age3939
Years of experience1010

What does a commercial product manager do?

The commercial product manager focuses on determining consumers' wants and needs and drafts a product plan for the business to tweak their product development to take advantage of the demand. The commercial product manager works with the marketing team on ensuring existing products and newly developed items fare well in the market. This position is tasked with monitoring product performance, determining weaknesses in the marketing strategy, and providing suggestions and recommendations to improve sales. The added responsibility of a commercial product manager is to help in conceptualizing product designs and marketing strategies.

What does a media manager do?

Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.

Commercial product manager vs media manager salary

Commercial product managers and media managers have different pay scales, as shown below.

Commercial Product ManagerMedia Manager
Average salary$106,412$96,475
Salary rangeBetween $73,000 And $153,000Between $66,000 And $140,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateWashingtonPennsylvania
Best paying companyFlexportMeta
Best paying industryPharmaceuticalAutomotive

Differences between commercial product manager and media manager education

There are a few differences between a commercial product manager and a media manager in terms of educational background:

Commercial Product ManagerMedia Manager
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 81%
Most common majorBusinessCommunication
Most common collegeUniversity of GeorgiaUniversity of Georgia

Commercial product manager vs media manager demographics

Here are the differences between commercial product managers' and media managers' demographics:

Commercial Product ManagerMedia Manager
Average age3939
Gender ratioMale, 70.0% Female, 30.0%Male, 51.7% Female, 48.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between commercial product manager and media manager duties and responsibilities

Commercial product manager example responsibilities.

  • Lead cross-functional team in pioneering the application/game download ecosystem with the implementation of Java games and generating significant new revenue stream.
  • Utilize SQL to support data-driven analysis and decision processes to inform project prioritization, assess feature effectiveness, and troubleshoot issues.
  • Provide statistical analysis and technical responses to customer RFQ.

Media manager example responsibilities.

  • Manage B2C media campaigns from inception to reporting.
  • Evaluate, select and manage relationships with PPC technology vendors.
  • Lead intranet and internet maintenance, content, development and marketing.
  • Execute vendor fund campaigns to achieve KPIs base on each individual brand s needs and drive ecommerce sales.
  • Utilize CRM software to maintain contacts, leads, ad sales, sales reports and advertisement run sheets.
  • Manage search engine optimization (SEO) and pay-per-click (PPC) advertising for several B2B and health care clients.
  • Show more

Commercial product manager vs media manager skills

Common commercial product manager skills
  • Treasury, 15%
  • Product Line, 12%
  • Product Development, 8%
  • Product Strategy, 7%
  • Product Roadmap, 5%
  • Cash Management, 5%
Common media manager skills
  • Digital Marketing, 19%
  • KPIs, 5%
  • Media Planning, 4%
  • Media Management, 4%
  • PowerPoint, 4%
  • Google Analytics, 3%

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