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The differences between commercial product managers and media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a commercial product manager and a media manager. Additionally, a commercial product manager has an average salary of $106,412, which is higher than the $96,475 average annual salary of a media manager.
The top three skills for a commercial product manager include treasury, product line and product development. The most important skills for a media manager are digital marketing, kpis, and media planning.
| Commercial Product Manager | Media Manager | |
| Yearly salary | $106,412 | $96,475 |
| Hourly rate | $51.16 | $46.38 |
| Growth rate | 10% | 10% |
| Number of jobs | 139,724 | 110,888 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 81% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
The commercial product manager focuses on determining consumers' wants and needs and drafts a product plan for the business to tweak their product development to take advantage of the demand. The commercial product manager works with the marketing team on ensuring existing products and newly developed items fare well in the market. This position is tasked with monitoring product performance, determining weaknesses in the marketing strategy, and providing suggestions and recommendations to improve sales. The added responsibility of a commercial product manager is to help in conceptualizing product designs and marketing strategies.
Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.
Commercial product managers and media managers have different pay scales, as shown below.
| Commercial Product Manager | Media Manager | |
| Average salary | $106,412 | $96,475 |
| Salary range | Between $73,000 And $153,000 | Between $66,000 And $140,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Washington | Pennsylvania |
| Best paying company | Flexport | Meta |
| Best paying industry | Pharmaceutical | Automotive |
There are a few differences between a commercial product manager and a media manager in terms of educational background:
| Commercial Product Manager | Media Manager | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 81% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between commercial product managers' and media managers' demographics:
| Commercial Product Manager | Media Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 70.0% Female, 30.0% | Male, 51.7% Female, 48.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |