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Communications consultant vs communications director

The differences between communications consultants and communications directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a communications consultant and a communications director. Additionally, a communications director has an average salary of $107,700, which is higher than the $91,455 average annual salary of a communications consultant.

The top three skills for a communications consultant include powerpoint, web content and project management. The most important skills for a communications director are web content, press releases, and customer service.

Communications consultant vs communications director overview

Communications ConsultantCommunications Director
Yearly salary$91,455$107,700
Hourly rate$43.97$51.78
Growth rate8%8%
Number of jobs29,94227,939
Job satisfaction--
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 76%
Average age4242
Years of experience44

What does a communications consultant do?

Communications consultants are responsible for preparing media releases, whether through print, video, or email. They perform varied tasks that may include working on complete projects such as media analysis and branding, creating strategies to reinforced communication among clients and employees, and providing guidance and recommendations to a company's public relations team. Communications consultants may also conduct training on best practices for other employees. Some employers prefer someone with a bachelor's degree in communications, public relations or journalism, previous work experience in a related field, and excellent written and verbal communication skills.

What does a communications director do?

A communications director is responsible for monitoring and supervising the overall media relations from internal to external communications. A communications director's duties include managing campaigns, providing organizational updates to the employees, supporting social media marketing, developing effective communication strategies to build the organization's reputation, and efficiently leading team members in handling events that represent the business. Communications directors must have strong leadership and communication skills to provide support for the company's daily operations and strategies.

Communications consultant vs communications director salary

Communications consultants and communications directors have different pay scales, as shown below.

Communications ConsultantCommunications Director
Average salary$91,455$107,700
Salary rangeBetween $63,000 And $130,000Between $61,000 And $188,000
Highest paying CityOakland, CASan Francisco, CA
Highest paying stateMassachusettsNevada
Best paying companyDellMcKinsey & Company Inc
Best paying industryUtilitiesHealth Care

Differences between communications consultant and communications director education

There are a few differences between a communications consultant and a communications director in terms of educational background:

Communications ConsultantCommunications Director
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 76%
Most common majorCommunicationCommunication
Most common collegeStanford UniversityStanford University

Communications consultant vs communications director demographics

Here are the differences between communications consultants' and communications directors' demographics:

Communications ConsultantCommunications Director
Average age4242
Gender ratioMale, 43.5% Female, 56.5%Male, 40.2% Female, 59.8%
Race ratioBlack or African American, 10.4% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.4% White, 66.3% American Indian and Alaska Native, 0.6%Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4%
LGBT Percentage12%16%

Differences between communications consultant and communications director duties and responsibilities

Communications consultant example responsibilities.

  • Plan and manage and produce online marketing activities and campaigns (B2B and B2C).
  • Manage content, database selection, HTML presentation and quality assurance of all outbound email campaigns.
  • Advise and/or manage on content, navigation architecture, SEO, social media, YouTube, email campaigns.
  • Manage editorial and content for Siemens quarterly executive level do magazine with worldwide distribution.
  • Gather requirements, provide justification and value-ad capabilities for SharePoint implementation, and lead the change management team.
  • Create PowerPoint decks, organization charts, Vision/Strategy/Execution slides, updates to intranet websites and collaboration sites.
  • Show more

Communications director example responsibilities.

  • Assist in managing the Facebook and Instagram pages.
  • Develop and manage c-level strategic client relationships to grow revenue base.
  • Create and manage corporate website, online demand gen through SEO and SEM.
  • Manage editorial content of the organization website, build and upload web pages via HTML.
  • Manage the marketing strategy and budget, including B2C acquisition campaigns focuse on out of home and DRTV.
  • Manage media relations, announcements, editorial placement, and speaking opportunities the organizations.
  • Show more

Communications consultant vs communications director skills

Common communications consultant skills
  • PowerPoint, 10%
  • Web Content, 9%
  • Project Management, 8%
  • Press Releases, 5%
  • Strategic Communications Plan, 5%
  • External Communications, 4%
Common communications director skills
  • Web Content, 8%
  • Press Releases, 8%
  • Customer Service, 7%
  • External Communications, 5%
  • Project Management, 4%
  • Employee Engagement, 4%

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