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The differences between content coordinators and content managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a content coordinator, becoming a content manager takes usually requires 8-10 years. Additionally, a content manager has an average salary of $75,124, which is higher than the $47,370 average annual salary of a content coordinator.
The top three skills for a content coordinator include digital content, digital marketing and web content. The most important skills for a content manager are digital marketing, content strategy, and content creation.
| Content Coordinator | Content Manager | |
| Yearly salary | $47,370 | $75,124 |
| Hourly rate | $22.77 | $36.12 |
| Growth rate | 8% | 10% |
| Number of jobs | 24,617 | 108,058 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 77% |
| Average age | 42 | 39 |
| Years of experience | 4 | 10 |
As content coordinators, it is their job to help manage the website to ensure information is up-to-date, accessible, and is effectively endorsed. They support the digital team with the content of the website, structure, and training of staff in using the content management system. Their role is not limited to website managing also to assist with monitoring social media posting and generating digital analytics and metrics. They should also be quick in responding to emergency situations, such as a crash website or network failure.
A Content Manager is focused on creating, improving, and maintaining content to achieve the business goals. They lead a team of copywriters and content executives.
Content coordinators and content managers have different pay scales, as shown below.
| Content Coordinator | Content Manager | |
| Average salary | $47,370 | $75,124 |
| Salary range | Between $32,000 And $69,000 | Between $50,000 And $111,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | Washington |
| Best paying company | NVIDIA | Meta |
| Best paying industry | - | Technology |
There are a few differences between a content coordinator and a content manager in terms of educational background:
| Content Coordinator | Content Manager | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 77% |
| Most common major | Communication | English |
| Most common college | Northwestern University | University of Georgia |
Here are the differences between content coordinators' and content managers' demographics:
| Content Coordinator | Content Manager | |
| Average age | 42 | 39 |
| Gender ratio | Male, 41.5% Female, 58.5% | Male, 49.1% Female, 50.9% |
| Race ratio | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.4% Asian, 5.4% White, 66.2% American Indian and Alaska Native, 0.6% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 12% | 10% |