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The differences between content coordinators and marketing communications coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a content coordinator, becoming a marketing communications coordinator takes usually requires 4-6 years. Additionally, a marketing communications coordinator has an average salary of $49,151, which is higher than the $47,370 average annual salary of a content coordinator.
The top three skills for a content coordinator include digital content, digital marketing and web content. The most important skills for a marketing communications coordinator are press releases, project management, and graphic design.
| Content Coordinator | Marketing Communications Coordinator | |
| Yearly salary | $47,370 | $49,151 |
| Hourly rate | $22.77 | $23.63 |
| Growth rate | 8% | 19% |
| Number of jobs | 24,617 | 96,492 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 83% |
| Average age | 42 | 37 |
| Years of experience | 4 | 6 |
As content coordinators, it is their job to help manage the website to ensure information is up-to-date, accessible, and is effectively endorsed. They support the digital team with the content of the website, structure, and training of staff in using the content management system. Their role is not limited to website managing also to assist with monitoring social media posting and generating digital analytics and metrics. They should also be quick in responding to emergency situations, such as a crash website or network failure.
Marketing communications coordinators play an administrative role in supporting the communications department in the execution and monitoring of communications strategies. The coordinators establish public relations and marketing materials and implement advertising and marketing campaigns. They plan and organize promotional presentations and update calendars. Among the necessary skills for this job are interpersonal skills, computer skills, communication skills, and marketing techniques. They should also have a degree in communications or marketing.
Content coordinators and marketing communications coordinators have different pay scales, as shown below.
| Content Coordinator | Marketing Communications Coordinator | |
| Average salary | $47,370 | $49,151 |
| Salary range | Between $32,000 And $69,000 | Between $36,000 And $67,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | New Jersey |
| Best paying company | NVIDIA | Avid |
| Best paying industry | - | Manufacturing |
There are a few differences between a content coordinator and a marketing communications coordinator in terms of educational background:
| Content Coordinator | Marketing Communications Coordinator | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 83% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | University of Georgia |
Here are the differences between content coordinators' and marketing communications coordinators' demographics:
| Content Coordinator | Marketing Communications Coordinator | |
| Average age | 42 | 37 |
| Gender ratio | Male, 41.5% Female, 58.5% | Male, 24.6% Female, 75.4% |
| Race ratio | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.4% Asian, 5.4% White, 66.2% American Indian and Alaska Native, 0.6% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.9% White, 67.4% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 12% | 10% |