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The differences between content coordinators and media coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a content coordinator and a media coordinator. Additionally, a media coordinator has an average salary of $47,471, which is higher than the $47,370 average annual salary of a content coordinator.
The top three skills for a content coordinator include digital content, digital marketing and web content. The most important skills for a media coordinator are facebook, instagram, and twitter.
| Content Coordinator | Media Coordinator | |
| Yearly salary | $47,370 | $47,471 |
| Hourly rate | $22.77 | $22.82 |
| Growth rate | 8% | 8% |
| Number of jobs | 24,617 | 35,285 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 82% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
As content coordinators, it is their job to help manage the website to ensure information is up-to-date, accessible, and is effectively endorsed. They support the digital team with the content of the website, structure, and training of staff in using the content management system. Their role is not limited to website managing also to assist with monitoring social media posting and generating digital analytics and metrics. They should also be quick in responding to emergency situations, such as a crash website or network failure.
A media coordinator acts as a communications professional in charge of developing and implementing target communications and advertising for various media platforms. Media coordinators plan, implement, and monitor the social media strategy of an organization. They discern the most successful media outreach and establish advertising partnerships and business deals. They aim to increase their respective companies' brand awareness, strengthen their advertising campaigns, improve their marketing strategies, and increase their sales.
Content coordinators and media coordinators have different pay scales, as shown below.
| Content Coordinator | Media Coordinator | |
| Average salary | $47,370 | $47,471 |
| Salary range | Between $32,000 And $69,000 | Between $34,000 And $64,000 |
| Highest paying City | Seattle, WA | Urban Honolulu, HI |
| Highest paying state | Washington | Hawaii |
| Best paying company | NVIDIA | The Joffrey Ballet |
| Best paying industry | - | Manufacturing |
There are a few differences between a content coordinator and a media coordinator in terms of educational background:
| Content Coordinator | Media Coordinator | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 82% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | Northwestern University |
Here are the differences between content coordinators' and media coordinators' demographics:
| Content Coordinator | Media Coordinator | |
| Average age | 42 | 42 |
| Gender ratio | Male, 41.5% Female, 58.5% | Male, 36.6% Female, 63.4% |
| Race ratio | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.4% Asian, 5.4% White, 66.2% American Indian and Alaska Native, 0.6% | Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |