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Content coordinator vs media coordinator

The differences between content coordinators and media coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a content coordinator and a media coordinator. Additionally, a media coordinator has an average salary of $47,471, which is higher than the $47,370 average annual salary of a content coordinator.

The top three skills for a content coordinator include digital content, digital marketing and web content. The most important skills for a media coordinator are facebook, instagram, and twitter.

Content coordinator vs media coordinator overview

Content CoordinatorMedia Coordinator
Yearly salary$47,370$47,471
Hourly rate$22.77$22.82
Growth rate8%8%
Number of jobs24,61735,285
Job satisfaction--
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 82%
Average age4242
Years of experience44

What does a content coordinator do?

As content coordinators, it is their job to help manage the website to ensure information is up-to-date, accessible, and is effectively endorsed. They support the digital team with the content of the website, structure, and training of staff in using the content management system. Their role is not limited to website managing also to assist with monitoring social media posting and generating digital analytics and metrics. They should also be quick in responding to emergency situations, such as a crash website or network failure.

What does a media coordinator do?

A media coordinator acts as a communications professional in charge of developing and implementing target communications and advertising for various media platforms. Media coordinators plan, implement, and monitor the social media strategy of an organization. They discern the most successful media outreach and establish advertising partnerships and business deals. They aim to increase their respective companies' brand awareness, strengthen their advertising campaigns, improve their marketing strategies, and increase their sales.

Content coordinator vs media coordinator salary

Content coordinators and media coordinators have different pay scales, as shown below.

Content CoordinatorMedia Coordinator
Average salary$47,370$47,471
Salary rangeBetween $32,000 And $69,000Between $34,000 And $64,000
Highest paying CitySeattle, WAUrban Honolulu, HI
Highest paying stateWashingtonHawaii
Best paying companyNVIDIAThe Joffrey Ballet
Best paying industry-Manufacturing

Differences between content coordinator and media coordinator education

There are a few differences between a content coordinator and a media coordinator in terms of educational background:

Content CoordinatorMedia Coordinator
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 82%
Most common majorCommunicationCommunication
Most common collegeNorthwestern UniversityNorthwestern University

Content coordinator vs media coordinator demographics

Here are the differences between content coordinators' and media coordinators' demographics:

Content CoordinatorMedia Coordinator
Average age4242
Gender ratioMale, 41.5% Female, 58.5%Male, 36.6% Female, 63.4%
Race ratioBlack or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.4% Asian, 5.4% White, 66.2% American Indian and Alaska Native, 0.6%Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between content coordinator and media coordinator duties and responsibilities

Content coordinator example responsibilities.

  • Conceptualize, create, and currently manage YouTube channel.
  • Manage and modify HTML code to update company CMS on daily basis.
  • Launch and manage four Instagram profiles that garner a total of 21K followers and counting.
  • Manage daily social marketing initiatives for CPTV by tweeting promotions and updating the Facebook page.
  • Monitor and manage campaign social media platforms such as Facebook and YouTube for content, security threats, and voter interaction.
  • Add dynamic functionality to existing static site using XML, PHP, Javascript, CSS, and MySQL.3.
  • Show more

Media coordinator example responsibilities.

  • Manage social media assets using HootSuite, TweetDeck, and mobile apps.
  • Track generate leads in CRM to better understand trending of events and campaigns.
  • Manage budget for promotional items (CDs, key chains, t-shirts, etc . )
  • Manage and optimize clients' pay-per-click (PPC) campaigns, SEO campaigns and affiliate marketing accounts.
  • Manage and distribute inventory of DVDs, CDs, and VHS for educational use by professors and students
  • Manage Facebook and twitter accounts - manage friends, approve and find new connections, network and post relevant blogs.
  • Show more

Content coordinator vs media coordinator skills

Common content coordinator skills
  • Digital Content, 8%
  • Digital Marketing, 6%
  • Web Content, 6%
  • Instagram, 5%
  • Video Content, 4%
  • Facebook, 4%
Common media coordinator skills
  • Facebook, 11%
  • Instagram, 10%
  • Twitter, 9%
  • Digital Marketing, 5%
  • Social Media Marketing, 5%
  • Social Platforms, 4%

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