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The differences between content coordinators and media specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a content coordinator and a media specialist. Additionally, a media specialist has an average salary of $50,832, which is higher than the $47,370 average annual salary of a content coordinator.
The top three skills for a content coordinator include digital content, digital marketing and web content. The most important skills for a media specialist are digital marketing, video production, and customer service.
| Content Coordinator | Media Specialist | |
| Yearly salary | $47,370 | $50,832 |
| Hourly rate | $22.77 | $24.44 |
| Growth rate | 8% | 8% |
| Number of jobs | 24,617 | 39,401 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 70% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
As content coordinators, it is their job to help manage the website to ensure information is up-to-date, accessible, and is effectively endorsed. They support the digital team with the content of the website, structure, and training of staff in using the content management system. Their role is not limited to website managing also to assist with monitoring social media posting and generating digital analytics and metrics. They should also be quick in responding to emergency situations, such as a crash website or network failure.
Media specialists are individuals who establish and administer content on various social media platforms. The job involves monitoring site metrics, overseeing creative design, and responding to reader comments. Specialists offer advice to administrators and teachers on the use of non-print social media. They work for huge enterprises with multimedia departments, new media departments, and in-house websites. The skills the job requires include trend awareness, social media ads, community management, strong visual aesthetic, and understanding SEO.
Content coordinators and media specialists have different pay scales, as shown below.
| Content Coordinator | Media Specialist | |
| Average salary | $47,370 | $50,832 |
| Salary range | Between $32,000 And $69,000 | Between $35,000 And $73,000 |
| Highest paying City | Seattle, WA | Washington, DC |
| Highest paying state | Washington | New Jersey |
| Best paying company | NVIDIA | BP America Inc |
| Best paying industry | - | Professional |
There are a few differences between a content coordinator and a media specialist in terms of educational background:
| Content Coordinator | Media Specialist | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 70% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | Stanford University |
Here are the differences between content coordinators' and media specialists' demographics:
| Content Coordinator | Media Specialist | |
| Average age | 42 | 42 |
| Gender ratio | Male, 41.5% Female, 58.5% | Male, 52.9% Female, 47.1% |
| Race ratio | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.4% Asian, 5.4% White, 66.2% American Indian and Alaska Native, 0.6% | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |