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The differences between content managers and content marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a content manager and a content marketing manager. Additionally, a content marketing manager has an average salary of $84,566, which is higher than the $75,124 average annual salary of a content manager.
The top three skills for a content manager include digital marketing, content strategy and content creation. The most important skills for a content marketing manager are content marketing, digital marketing, and wordpress.
| Content Manager | Content Marketing Manager | |
| Yearly salary | $75,124 | $84,566 |
| Hourly rate | $36.12 | $40.66 |
| Growth rate | 10% | 10% |
| Number of jobs | 108,058 | 120,350 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 81% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A Content Manager is focused on creating, improving, and maintaining content to achieve the business goals. They lead a team of copywriters and content executives.
A content marketing manager is primarily in charge of overseeing and developing web content for a company's online platforms, ensuring to drive web traffic and increase brand awareness. Moreover, their responsibilities revolve around managing the budget in digital marketing, devising strategies to captivate the public's attention, keeping up with the latest social media trends, evaluating progress, and handling a team of content writers, analysts, graphic designers, and influencers. Furthermore, as a manager, it is essential to lead and encourage the team, all while implementing the company's policies and regulations.
Content managers and content marketing managers have different pay scales, as shown below.
| Content Manager | Content Marketing Manager | |
| Average salary | $75,124 | $84,566 |
| Salary range | Between $50,000 And $111,000 | Between $65,000 And $108,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Washington | Rhode Island |
| Best paying company | Meta | Meta |
| Best paying industry | Technology | Finance |
There are a few differences between a content manager and a content marketing manager in terms of educational background:
| Content Manager | Content Marketing Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 81% |
| Most common major | English | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between content managers' and content marketing managers' demographics:
| Content Manager | Content Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 49.1% Female, 50.9% | Male, 40.0% Female, 60.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |