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The differences between content managers and junior copywriters can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a content manager, becoming a junior copywriter takes usually requires 1-2 years. Additionally, a content manager has an average salary of $75,124, which is higher than the $60,652 average annual salary of a junior copywriter.
The top three skills for a content manager include digital marketing, content strategy and content creation. The most important skills for a junior copywriter are digital marketing, copywriting, and SEO.
| Content Manager | Junior Copywriter | |
| Yearly salary | $75,124 | $60,652 |
| Hourly rate | $36.12 | $29.16 |
| Growth rate | 10% | 4% |
| Number of jobs | 108,058 | 12,091 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 85% |
| Average age | 39 | 42 |
| Years of experience | 10 | 2 |
A Content Manager is focused on creating, improving, and maintaining content to achieve the business goals. They lead a team of copywriters and content executives.
A junior copywriter specializes in producing informative content on various subjects. Their responsibilities depend on their industry or place of employment. Still, they typically revolve around following directives, conducting research and fact-checking procedures, proofreading content, submitting written materials to an editor or manager on time, and performing corrective measures as recommended. There are also instances when one must coordinate with graphic designers, utilize search engine optimization or SEO, and even update databases, all while adhering to the company's policies and regulations.
Content managers and junior copywriters have different pay scales, as shown below.
| Content Manager | Junior Copywriter | |
| Average salary | $75,124 | $60,652 |
| Salary range | Between $50,000 And $111,000 | Between $39,000 And $92,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Washington | California |
| Best paying company | Meta | Apple |
| Best paying industry | Technology | Professional |
There are a few differences between a content manager and a junior copywriter in terms of educational background:
| Content Manager | Junior Copywriter | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 85% |
| Most common major | English | English |
| Most common college | University of Georgia | Massachusetts Institute of Technology |
Here are the differences between content managers' and junior copywriters' demographics:
| Content Manager | Junior Copywriter | |
| Average age | 39 | 42 |
| Gender ratio | Male, 49.1% Female, 50.9% | Male, 54.4% Female, 45.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 6.2% Unknown, 5.6% Hispanic or Latino, 7.9% Asian, 5.0% White, 74.9% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 16% |