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Content manager vs junior copywriter

The differences between content managers and junior copywriters can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a content manager, becoming a junior copywriter takes usually requires 1-2 years. Additionally, a content manager has an average salary of $75,124, which is higher than the $60,652 average annual salary of a junior copywriter.

The top three skills for a content manager include digital marketing, content strategy and content creation. The most important skills for a junior copywriter are digital marketing, copywriting, and SEO.

Content manager vs junior copywriter overview

Content ManagerJunior Copywriter
Yearly salary$75,124$60,652
Hourly rate$36.12$29.16
Growth rate10%4%
Number of jobs108,05812,091
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 85%
Average age3942
Years of experience102

What does a content manager do?

A Content Manager is focused on creating, improving, and maintaining content to achieve the business goals. They lead a team of copywriters and content executives.

What does a junior copywriter do?

A junior copywriter specializes in producing informative content on various subjects. Their responsibilities depend on their industry or place of employment. Still, they typically revolve around following directives, conducting research and fact-checking procedures, proofreading content, submitting written materials to an editor or manager on time, and performing corrective measures as recommended. There are also instances when one must coordinate with graphic designers, utilize search engine optimization or SEO, and even update databases, all while adhering to the company's policies and regulations.

Content manager vs junior copywriter salary

Content managers and junior copywriters have different pay scales, as shown below.

Content ManagerJunior Copywriter
Average salary$75,124$60,652
Salary rangeBetween $50,000 And $111,000Between $39,000 And $92,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateWashingtonCalifornia
Best paying companyMetaApple
Best paying industryTechnologyProfessional

Differences between content manager and junior copywriter education

There are a few differences between a content manager and a junior copywriter in terms of educational background:

Content ManagerJunior Copywriter
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 85%
Most common majorEnglishEnglish
Most common collegeUniversity of GeorgiaMassachusetts Institute of Technology

Content manager vs junior copywriter demographics

Here are the differences between content managers' and junior copywriters' demographics:

Content ManagerJunior Copywriter
Average age3942
Gender ratioMale, 49.1% Female, 50.9%Male, 54.4% Female, 45.6%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 6.2% Unknown, 5.6% Hispanic or Latino, 7.9% Asian, 5.0% White, 74.9% American Indian and Alaska Native, 0.4%
LGBT Percentage10%16%

Differences between content manager and junior copywriter duties and responsibilities

Content manager example responsibilities.

  • Manage social media, blogging, SEO strategy, and outreach.
  • Assign stories to freelancers and manage that editorial process, including optimizing original content for SEO.
  • Manage, coordinate, and confirm all content updates in the content management system including UI messaging and user assistance.
  • Manage social media marketing, including Instagram
  • Manage implementation of marketing automation software and lead integration with CRM to improve tracking and visibility into campaign performance.
  • Web management responsibilities include WordPress and basic HTML.
  • Show more

Junior copywriter example responsibilities.

  • Manage Facebook accounts, including doing research for relevant article uploads to boost site traffic.
  • Manage the editorial production of the pamphlets, brochures and graphic material to target worldwide audiences including china.
  • Proofread copy and suggest edits for senior copywriting team members.
  • Depend upon for the thoughtful development of creative concepts and copy for clients in insurance, healthcare and financial services industries.
  • Work on projects for both B2C and B2B clients.
  • Learned some basic Wordpress skills.
  • Show more

Content manager vs junior copywriter skills

Common content manager skills
  • Digital Marketing, 9%
  • Content Strategy, 7%
  • Content Creation, 6%
  • Project Management, 6%
  • Web Content, 6%
  • Content Development, 4%
Common junior copywriter skills
  • Digital Marketing, 8%
  • Copywriting, 8%
  • SEO, 8%
  • Proofreading, 7%
  • Creative Concepts, 7%
  • Email Marketing, 4%

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