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Content manager vs marketing account manager

The differences between content managers and marketing account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a content manager and a marketing account manager. Additionally, a content manager has an average salary of $75,124, which is higher than the $67,983 average annual salary of a marketing account manager.

The top three skills for a content manager include digital marketing, content strategy and content creation. The most important skills for a marketing account manager are digital marketing, project management, and email marketing.

Content manager vs marketing account manager overview

Content ManagerMarketing Account Manager
Yearly salary$75,124$67,983
Hourly rate$36.12$32.68
Growth rate10%10%
Number of jobs108,058163,297
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 78%
Average age3939
Years of experience1010

What does a content manager do?

A Content Manager is focused on creating, improving, and maintaining content to achieve the business goals. They lead a team of copywriters and content executives.

What does a marketing account manager do?

A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.

Content manager vs marketing account manager salary

Content managers and marketing account managers have different pay scales, as shown below.

Content ManagerMarketing Account Manager
Average salary$75,124$67,983
Salary rangeBetween $50,000 And $111,000Between $50,000 And $91,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateWashingtonWashington
Best paying companyMetaAmerican Tower
Best paying industryTechnologyEnergy

Differences between content manager and marketing account manager education

There are a few differences between a content manager and a marketing account manager in terms of educational background:

Content ManagerMarketing Account Manager
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 78%
Most common majorEnglishBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Content manager vs marketing account manager demographics

Here are the differences between content managers' and marketing account managers' demographics:

Content ManagerMarketing Account Manager
Average age3939
Gender ratioMale, 49.1% Female, 50.9%Male, 43.0% Female, 57.0%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between content manager and marketing account manager duties and responsibilities

Content manager example responsibilities.

  • Manage social media, blogging, SEO strategy, and outreach.
  • Assign stories to freelancers and manage that editorial process, including optimizing original content for SEO.
  • Manage, coordinate, and confirm all content updates in the content management system including UI messaging and user assistance.
  • Manage social media marketing, including Instagram
  • Manage implementation of marketing automation software and lead integration with CRM to improve tracking and visibility into campaign performance.
  • Web management responsibilities include WordPress and basic HTML.
  • Show more

Marketing account manager example responsibilities.

  • Plan, manage and implement the Siemens CRM process, and conduct customer calls to close business.
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Develop key marketing assets: landing pages, Facebook app, newsletters, segmentation.
  • Create and implement display ad campaigns of $35K+ for Google, LinkedIn, Facebook and WebMD.
  • Facilitate implementation of CRM system that dramatically improve tracking of prospects/leads.
  • Conduct ROI analysis on promotional activities to determine effectiveness for client engagement including web metric programs to measure marketing success.
  • Show more

Content manager vs marketing account manager skills

Common content manager skills
  • Digital Marketing, 9%
  • Content Strategy, 7%
  • Content Creation, 6%
  • Project Management, 6%
  • Web Content, 6%
  • Content Development, 4%
Common marketing account manager skills
  • Digital Marketing, 18%
  • Project Management, 8%
  • Email Marketing, 6%
  • Account Management, 5%
  • Marketing Campaigns, 5%
  • Google Analytics, 5%

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