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Content manager vs marketing manager

The differences between content managers and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a content manager and a marketing manager. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $75,124 average annual salary of a content manager.

The top three skills for a content manager include digital marketing, content strategy and content creation. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.

Content manager vs marketing manager overview

Content ManagerMarketing Manager
Yearly salary$75,124$104,550
Hourly rate$36.12$50.26
Growth rate10%10%
Number of jobs108,05889,627
Job satisfaction-3
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 75%
Average age3939
Years of experience1010

What does a content manager do?

A Content Manager is focused on creating, improving, and maintaining content to achieve the business goals. They lead a team of copywriters and content executives.

What does a marketing manager do?

Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.

Content manager vs marketing manager salary

Content managers and marketing managers have different pay scales, as shown below.

Content ManagerMarketing Manager
Average salary$75,124$104,550
Salary rangeBetween $50,000 And $111,000Between $71,000 And $153,000
Highest paying CitySan Francisco, CAMenlo Park, CA
Highest paying stateWashingtonCalifornia
Best paying companyMetaMeta
Best paying industryTechnologyTechnology

Differences between content manager and marketing manager education

There are a few differences between a content manager and a marketing manager in terms of educational background:

Content ManagerMarketing Manager
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 75%
Most common majorEnglishBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Content manager vs marketing manager demographics

Here are the differences between content managers' and marketing managers' demographics:

Content ManagerMarketing Manager
Average age3939
Gender ratioMale, 49.1% Female, 50.9%Male, 44.4% Female, 55.6%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between content manager and marketing manager duties and responsibilities

Content manager example responsibilities.

  • Manage social media, blogging, SEO strategy, and outreach.
  • Assign stories to freelancers and manage that editorial process, including optimizing original content for SEO.
  • Manage, coordinate, and confirm all content updates in the content management system including UI messaging and user assistance.
  • Manage social media marketing, including Instagram
  • Manage implementation of marketing automation software and lead integration with CRM to improve tracking and visibility into campaign performance.
  • Web management responsibilities include WordPress and basic HTML.
  • Show more

Marketing manager example responsibilities.

  • Utilize SalesForce database to update contacts and prospect new leads.
  • Manage account process from RFP to full execution of campaign in its entirety.
  • Manage agency partners to develop target print media, sampling programs, POS, merchandising.
  • Manage redesign of four bank websites and implementation of new content management system (CMS . )
  • Utilize SalesForce daily to update and follow up on the sales team's leads and clients.
  • Manage various day-to-day projects for small e-commerce startup including constructing wine storage shelves and fulfilling club shipments.
  • Show more

Content manager vs marketing manager skills

Common content manager skills
  • Digital Marketing, 9%
  • Content Strategy, 7%
  • Content Creation, 6%
  • Project Management, 6%
  • Web Content, 6%
  • Content Development, 4%
Common marketing manager skills
  • Digital Marketing, 14%
  • Marketing Campaigns, 7%
  • Project Management, 4%
  • Integrated Marketing, 4%
  • Email Marketing, 4%
  • CRM, 3%

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