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The differences between content managers and online marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a content manager and an online marketing manager. Additionally, an online marketing manager has an average salary of $96,212, which is higher than the $75,124 average annual salary of a content manager.
The top three skills for a content manager include digital marketing, content strategy and content creation. The most important skills for an online marketing manager are web traffic, digital marketing, and marketing campaigns.
| Content Manager | Online Marketing Manager | |
| Yearly salary | $75,124 | $96,212 |
| Hourly rate | $36.12 | $46.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 108,058 | 111,303 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A Content Manager is focused on creating, improving, and maintaining content to achieve the business goals. They lead a team of copywriters and content executives.
Online marketing managers are professionals in charge of creating marketing campaigns for social media and internet platforms. Marketing managers take responsibility for the development, implementation, and management of marketing campaigns for a company. The marketing managers make certain that the campaigns effectively promote the company and the products or services it offers. They are significant in boosting brand awareness within the digital world. It is part of their sphere of duty to drive website traffic and gain customers or leads.
Content managers and online marketing managers have different pay scales, as shown below.
| Content Manager | Online Marketing Manager | |
| Average salary | $75,124 | $96,212 |
| Salary range | Between $50,000 And $111,000 | Between $69,000 And $133,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Washington | Washington |
| Best paying company | Meta | Meta |
| Best paying industry | Technology | Utilities |
There are a few differences between a content manager and an online marketing manager in terms of educational background:
| Content Manager | Online Marketing Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 78% |
| Most common major | English | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between content managers' and online marketing managers' demographics:
| Content Manager | Online Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 49.1% Female, 50.9% | Male, 53.6% Female, 46.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |