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The differences between content managers and web content managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a content manager and a web content manager. Additionally, a content manager has an average salary of $75,124, which is higher than the $74,186 average annual salary of a web content manager.
The top three skills for a content manager include digital marketing, content strategy and content creation. The most important skills for a web content manager are web content, content management system, and wordpress.
| Content Manager | Web Content Manager | |
| Yearly salary | $75,124 | $74,186 |
| Hourly rate | $36.12 | $35.67 |
| Growth rate | 10% | 10% |
| Number of jobs | 108,058 | 61,192 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 74% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A Content Manager is focused on creating, improving, and maintaining content to achieve the business goals. They lead a team of copywriters and content executives.
Web content managers are executives who are responsible for planning, organizing, establishing, and publishing content. The managers establish a consistent brand identity for a business enterprise along with its online presence. They oversee marketing strategies to develop customer engagement. Their job asks them to ensure an affirmative view of the firm and its services and products. They work closely with the sales and leadership teams to create valuable content for their target audience.
Content managers and web content managers have different pay scales, as shown below.
| Content Manager | Web Content Manager | |
| Average salary | $75,124 | $74,186 |
| Salary range | Between $50,000 And $111,000 | Between $49,000 And $110,000 |
| Highest paying City | San Francisco, CA | San Mateo, CA |
| Highest paying state | Washington | California |
| Best paying company | Meta | Gap Inc. |
| Best paying industry | Technology | Technology |
There are a few differences between a content manager and a web content manager in terms of educational background:
| Content Manager | Web Content Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 74% |
| Most common major | English | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between content managers' and web content managers' demographics:
| Content Manager | Web Content Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 49.1% Female, 50.9% | Male, 47.1% Female, 52.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |