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Content manager vs web manager

The differences between content managers and web managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a content manager and a web manager. Additionally, a web manager has an average salary of $82,696, which is higher than the $75,124 average annual salary of a content manager.

The top three skills for a content manager include digital marketing, content strategy and content creation. The most important skills for a web manager are digital marketing, wordpress, and html css.

Content manager vs web manager overview

Content ManagerWeb Manager
Yearly salary$75,124$82,696
Hourly rate$36.12$39.76
Growth rate10%10%
Number of jobs108,058107,495
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 73%
Average age3939
Years of experience1010

What does a content manager do?

A Content Manager is focused on creating, improving, and maintaining content to achieve the business goals. They lead a team of copywriters and content executives.

What does a web manager do?

Web Managers are responsible for managing websites for organizations. Their duties include managing website upgrades, testing for website performance, implement a strategy to increase web traffic and subscribers, troubleshooting website issues, and responding to security breaches. They create content audits as well as ensuring the website has brand strategy alignment. A Web Manager ensures website compliance with all regulations and keeps abreast of the best practice of the industry. They must possess good problem-solving skills and knowledge in search engine optimization.

Content manager vs web manager salary

Content managers and web managers have different pay scales, as shown below.

Content ManagerWeb Manager
Average salary$75,124$82,696
Salary rangeBetween $50,000 And $111,000Between $54,000 And $125,000
Highest paying CitySan Francisco, CASan Jose, CA
Highest paying stateWashingtonHawaii
Best paying companyMetaMeta
Best paying industryTechnology-

Differences between content manager and web manager education

There are a few differences between a content manager and a web manager in terms of educational background:

Content ManagerWeb Manager
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 73%
Most common majorEnglishBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Content manager vs web manager demographics

Here are the differences between content managers' and web managers' demographics:

Content ManagerWeb Manager
Average age3939
Gender ratioMale, 49.1% Female, 50.9%Male, 56.4% Female, 43.6%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between content manager and web manager duties and responsibilities

Content manager example responsibilities.

  • Manage social media, blogging, SEO strategy, and outreach.
  • Assign stories to freelancers and manage that editorial process, including optimizing original content for SEO.
  • Manage, coordinate, and confirm all content updates in the content management system including UI messaging and user assistance.
  • Manage social media marketing, including Instagram
  • Manage implementation of marketing automation software and lead integration with CRM to improve tracking and visibility into campaign performance.
  • Web management responsibilities include WordPress and basic HTML.
  • Show more

Web manager example responsibilities.

  • Plan workflow and train catalog editors to manage XML.
  • Utilize 3scale tool to manage the API accessibility for external users.
  • Manage UI flow, technical standards, development and maintenance for these tools.
  • Manage the QA process from the business side to ensure that the proper test plans are executed.
  • Manage site content including a graphic image library and product catalog using various tools including HTML and content management software.
  • Design and manage daily and monthly e-newsletters publish in XML and deliver to subscribers via e-mail in ASCII and HTML formats.
  • Show more

Content manager vs web manager skills

Common content manager skills
  • Digital Marketing, 9%
  • Content Strategy, 7%
  • Content Creation, 6%
  • Project Management, 6%
  • Web Content, 6%
  • Content Development, 4%
Common web manager skills
  • Digital Marketing, 9%
  • WordPress, 9%
  • Html Css, 7%
  • B Testing, 6%
  • Google Analytics, 5%
  • HTML, 4%

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