Corporate product manager vs brand manager

Differences between corporate product manager and brand manager duties and responsibilities

Corporate product manager example responsibilities.

• Manage product strategy for the web base treasury solution.
• Manage and forecast inventory levels by product line to maximize ROI.
• Manage inventory in all aspects including purchasing, ship and debit, returns, value add services.
• Lead cross-functional team in pioneering the application/game download ecosystem with the implementation of Java games and generating significant new revenue stream.
• Utilize SQL to support data-driven analysis and decision processes to inform project prioritization, assess feature effectiveness, and troubleshoot issues.
• Create, design & develop FDA compliant packaging for supplements & special products.
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Brand manager example responsibilities.

• Direct and coordinate photo shoots; conduct live training sessions; manage marketing asset library; CRM strategy.
• Manage paid search campaigns including keyword generation, ad copy testing, landing page optimization, PPC and SEM.
• Manage global product development teams with cross-functional oversight for manufacturing, sourcing, finance, design and supply chain management.
• Manage POS merchandising and distribution of promotional items.
• Develop and manage new health brand strategy including creation of healthcare professional/dietitian program.
• Obtain certification through a cheese and wine class.
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