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Counter manager vs sales associate/manager

The differences between counter managers and sales associate/managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a counter manager and a sales associate/manager. Additionally, a counter manager has an average salary of $42,396, which is higher than the $41,412 average annual salary of a sales associate/manager.

The top three skills for a counter manager include cleanliness, store management and fragrance. The most important skills for a sales associate/manager are customer service, sales floor, and strong customer service.

Counter manager vs sales associate/manager overview

Counter ManagerSales Associate/Manager
Yearly salary$42,396$41,412
Hourly rate$20.38$19.91
Growth rate-5%
Number of jobs32,169318,977
Job satisfaction--
Most common degreeBachelor's Degree, 47%Bachelor's Degree, 44%
Average age4343
Years of experience66

What does a counter manager do?

A counter manager is a person who leads a team of employees in the retail departments of bakeries, cosmetics, and delis. Counter managers take both administrative and leadership responsibilities. They support managers in procedure enforcement, customer relations, and staff communication. It is their job to oversee service management and keep track of the inventory. Among other duties, they tend to include employee recruitment and training, goal setup, conflict resolution, corporate finance, and budgeting.

What does a sales associate/manager do?

As the name entails, sales associates or associate managers are responsible for helping the store manager organize and run the retail stores. Their roles and responsibilities include ensuring that the store's goals are met by the sales team, hiring and training sales staff, and monitoring inventory. They are also expected to analyze consumer behavior, look for competitive products in the market, and communicate and evaluate clients' needs. To be qualified for this position, you should have experience as an assistant manager, organizational and leadership skills, and proficiency in MS Office.

Counter manager vs sales associate/manager salary

Counter managers and sales associate/managers have different pay scales, as shown below.

Counter ManagerSales Associate/Manager
Average salary$42,396$41,412
Salary rangeBetween $29,000 And $61,000Between $30,000 And $55,000
Highest paying City-Salem, VA
Highest paying state-Massachusetts
Best paying company-Google
Best paying industry-Manufacturing

Differences between counter manager and sales associate/manager education

There are a few differences between a counter manager and a sales associate/manager in terms of educational background:

Counter ManagerSales Associate/Manager
Most common degreeBachelor's Degree, 47%Bachelor's Degree, 44%
Most common majorBusinessBusiness
Most common collegeSUNY College of Technology at DelhiSUNY College of Technology at Delhi

Counter manager vs sales associate/manager demographics

Here are the differences between counter managers' and sales associate/managers' demographics:

Counter ManagerSales Associate/Manager
Average age4343
Gender ratioMale, 15.1% Female, 84.9%Male, 44.2% Female, 55.8%
Race ratioBlack or African American, 8.4% Unknown, 4.6% Hispanic or Latino, 17.8% Asian, 6.9% White, 61.5% American Indian and Alaska Native, 0.7%Black or African American, 8.5% Unknown, 4.7% Hispanic or Latino, 18.0% Asian, 7.0% White, 61.2% American Indian and Alaska Native, 0.7%
LGBT Percentage9%9%

Differences between counter manager and sales associate/manager duties and responsibilities

Counter manager example responsibilities.

  • Set and achieve Burberry and Nordstrom personal sales goals while supporting the goals of the team.
  • Manage with integrity, honesty and knowledge that promote the culture, values and mission of Nordstrom.
  • Manage accounts payable/receivable, administering an expansive QuickBooks database.
  • Assist all customers with a high level of customer service to enhance their experience using update technology and POS systems.
  • Display strong organizational leadership skills within fragrance department.
  • Execute POS system operations including management of personal client registry.
  • Show more

Sales associate/manager example responsibilities.

  • Partner in managing operations of multiple retail outlets, including hiring, performance management, scheduling, and merchandising management.
  • Execute marketing and visual merchandising initiatives and organize POS merchandise display.
  • Partner in managing operations of multiple retail outlets, including hiring, performance management, scheduling, and merchandising management.
  • Start as a part time associate and are promoted to full time Keyholder within 90 days.

Counter manager vs sales associate/manager skills

Common counter manager skills
  • Cleanliness, 16%
  • Store Management, 15%
  • Fragrance, 14%
  • Business Results, 9%
  • Customer Service, 7%
  • Merchandise Transfers, 6%
Common sales associate/manager skills
  • Customer Service, 34%
  • Sales Floor, 13%
  • Strong Customer Service, 9%
  • Retail Sales, 4%
  • Payroll, 4%
  • Product Knowledge, 4%