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Creative services manager vs brand manager

The differences between creative services managers and brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a creative services manager and a brand manager. Additionally, a brand manager has an average salary of $97,789, which is higher than the $78,567 average annual salary of a creative services manager.

The top three skills for a creative services manager include graphic design, project management and photography. The most important skills for a brand manager are brand management, digital marketing, and customer service.

Creative services manager vs brand manager overview

Creative Services ManagerBrand Manager
Yearly salary$78,567$97,789
Hourly rate$37.77$47.01
Growth rate10%10%
Number of jobs113,897127,429
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 75%
Average age3939
Years of experience1010

What does a creative services manager do?

Creative Services Managers are experienced employees with a creative streak and a strong design background. They are usually assigned to workgroups or special projects related to branding and other similar concepts. They are heavily involved in the planning stage of the project or program. A Corporate Services Manager may be directly hired by the company or outsourced from an advertising agency. They are in charge of managing the branding, choosing the best design elements for the project, and creating design palettes.

What does a brand manager do?

A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.

Creative services manager vs brand manager salary

Creative services managers and brand managers have different pay scales, as shown below.

Creative Services ManagerBrand Manager
Average salary$78,567$97,789
Salary rangeBetween $53,000 And $115,000Between $72,000 And $131,000
Highest paying CitySan Francisco, CAParsippany-Troy Hills, NJ
Highest paying stateCaliforniaRhode Island
Best paying companyAppleMeta
Best paying industryTechnologyManufacturing

Differences between creative services manager and brand manager education

There are a few differences between a creative services manager and a brand manager in terms of educational background:

Creative Services ManagerBrand Manager
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 75%
Most common majorGraphic DesignBusiness
Most common collegeUniversity of Wisconsin - MadisonUniversity of Georgia

Creative services manager vs brand manager demographics

Here are the differences between creative services managers' and brand managers' demographics:

Creative Services ManagerBrand Manager
Average age3939
Gender ratioMale, 49.1% Female, 50.9%Male, 51.5% Female, 48.5%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between creative services manager and brand manager duties and responsibilities

Creative services manager example responsibilities.

  • Achieve thorough, accurate and edit proofreading for all package designs and cage instructions.
  • Initiate RFP process for agency selection and manage all advertising agency activities.
  • Review HTML code to ensure compatibility with major email clients and adherence to creative guidelines.
  • Design and oversee creation of HTML email blasts, web newsletters and web landing sites.
  • Partner with designers to develop annual reports, direct mail vehicles, flyers, and brochures.
  • Design all creative work including, flyers, billboards, videos, promotional material, and print/digital ads.
  • Show more

Brand manager example responsibilities.

  • Direct and coordinate photo shoots; conduct live training sessions; manage marketing asset library; CRM strategy.
  • Manage paid search campaigns including keyword generation, ad copy testing, landing page optimization, PPC and SEM.
  • Manage global product development teams with cross-functional oversight for manufacturing, sourcing, finance, design and supply chain management.
  • Manage POS merchandising and distribution of promotional items.
  • Develop and manage new health brand strategy including creation of healthcare professional/dietitian program.
  • Obtain certification through a cheese and wine class.
  • Show more

Creative services manager vs brand manager skills

Common creative services manager skills
  • Graphic Design, 12%
  • Project Management, 7%
  • Photography, 7%
  • Video Production, 6%
  • Digital Marketing, 6%
  • Adobe Creative Suite, 5%
Common brand manager skills
  • Brand Management, 8%
  • Digital Marketing, 7%
  • Customer Service, 5%
  • Project Management, 5%
  • Brand Marketing, 5%
  • Product Development, 4%

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