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Creative services manager vs category manager

The differences between creative services managers and category managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a creative services manager and a category manager. Additionally, a category manager has an average salary of $102,035, which is higher than the $78,567 average annual salary of a creative services manager.

The top three skills for a creative services manager include graphic design, project management and photography. The most important skills for a category manager are strategic sourcing, category strategy, and supplier performance.

Creative services manager vs category manager overview

Creative Services ManagerCategory Manager
Yearly salary$78,567$102,035
Hourly rate$37.77$49.06
Growth rate10%10%
Number of jobs113,897108,424
Job satisfaction-5
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 74%
Average age3939
Years of experience1010

What does a creative services manager do?

Creative Services Managers are experienced employees with a creative streak and a strong design background. They are usually assigned to workgroups or special projects related to branding and other similar concepts. They are heavily involved in the planning stage of the project or program. A Corporate Services Manager may be directly hired by the company or outsourced from an advertising agency. They are in charge of managing the branding, choosing the best design elements for the project, and creating design palettes.

What does a category manager do?

Category managers are usually employed in the retail industry. They are primarily responsible for the sales enhancement of a specific group of products. The managers are involved in pricing, marketing, inventory, and vendor management. Their daily tasks include meeting with suppliers to talk about the plans, conducting orientation to the market research company, and updating category reports. Qualified applicants must have a degree in business administration or a related field as well as relevant job experience in a related job.

Creative services manager vs category manager salary

Creative services managers and category managers have different pay scales, as shown below.

Creative Services ManagerCategory Manager
Average salary$78,567$102,035
Salary rangeBetween $53,000 And $115,000Between $74,000 And $138,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateCaliforniaNevada
Best paying companyAppleMcKinsey & Company Inc
Best paying industryTechnologyManufacturing

Differences between creative services manager and category manager education

There are a few differences between a creative services manager and a category manager in terms of educational background:

Creative Services ManagerCategory Manager
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 74%
Most common majorGraphic DesignBusiness
Most common collegeUniversity of Wisconsin - MadisonUniversity of Georgia

Creative services manager vs category manager demographics

Here are the differences between creative services managers' and category managers' demographics:

Creative Services ManagerCategory Manager
Average age3939
Gender ratioMale, 49.1% Female, 50.9%Male, 55.7% Female, 44.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between creative services manager and category manager duties and responsibilities

Creative services manager example responsibilities.

  • Achieve thorough, accurate and edit proofreading for all package designs and cage instructions.
  • Initiate RFP process for agency selection and manage all advertising agency activities.
  • Review HTML code to ensure compatibility with major email clients and adherence to creative guidelines.
  • Design and oversee creation of HTML email blasts, web newsletters and web landing sites.
  • Partner with designers to develop annual reports, direct mail vehicles, flyers, and brochures.
  • Design all creative work including, flyers, billboards, videos, promotional material, and print/digital ads.
  • Show more

Category manager example responsibilities.

  • Lead team to manage predominantly seasonal fashion apparel by reacting to trends with appropriate buys and proactive exit strategies.
  • Manage and create purchase plans and OTB's.
  • Design and manage all BTL plans for the brands.
  • Manage multiple sources of data to mine for business voids and opportunities at both macro and micro levels.
  • Deliver profit and sales forecasts, manage merchandising budget, and used IRI data to produce optimal product mix.
  • Lead a high performance jewelry merchandising team in a digital commerce environment through television, e-commerce, and social media.
  • Show more

Creative services manager vs category manager skills

Common creative services manager skills
  • Graphic Design, 12%
  • Project Management, 7%
  • Photography, 7%
  • Video Production, 6%
  • Digital Marketing, 6%
  • Adobe Creative Suite, 5%
Common category manager skills
  • Strategic Sourcing, 8%
  • Category Strategy, 8%
  • Supplier Performance, 5%
  • Supplier Relationships, 4%
  • Customer Service, 4%
  • Cost Savings, 4%

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