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The differences between creative services managers and marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a creative services manager and a marketing director. Additionally, a marketing director has an average salary of $114,906, which is higher than the $78,567 average annual salary of a creative services manager.
The top three skills for a creative services manager include graphic design, project management and photography. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.
| Creative Services Manager | Marketing Director | |
| Yearly salary | $78,567 | $114,906 |
| Hourly rate | $37.77 | $55.24 |
| Growth rate | 10% | 10% |
| Number of jobs | 113,897 | 93,503 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 76% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Creative Services Managers are experienced employees with a creative streak and a strong design background. They are usually assigned to workgroups or special projects related to branding and other similar concepts. They are heavily involved in the planning stage of the project or program. A Corporate Services Manager may be directly hired by the company or outsourced from an advertising agency. They are in charge of managing the branding, choosing the best design elements for the project, and creating design palettes.
Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.
Creative services managers and marketing directors have different pay scales, as shown below.
| Creative Services Manager | Marketing Director | |
| Average salary | $78,567 | $114,906 |
| Salary range | Between $53,000 And $115,000 | Between $68,000 And $193,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Apple | Brookfield Properties |
| Best paying industry | Technology | Manufacturing |
There are a few differences between a creative services manager and a marketing director in terms of educational background:
| Creative Services Manager | Marketing Director | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 76% |
| Most common major | Graphic Design | Business |
| Most common college | University of Wisconsin - Madison | University of Georgia |
Here are the differences between creative services managers' and marketing directors' demographics:
| Creative Services Manager | Marketing Director | |
| Average age | 39 | 39 |
| Gender ratio | Male, 49.1% Female, 50.9% | Male, 46.7% Female, 53.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |