Post job

Creative services manager vs marketing manager

The differences between creative services managers and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a creative services manager and a marketing manager. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $78,567 average annual salary of a creative services manager.

The top three skills for a creative services manager include graphic design, project management and photography. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.

Creative services manager vs marketing manager overview

Creative Services ManagerMarketing Manager
Yearly salary$78,567$104,550
Hourly rate$37.77$50.26
Growth rate10%10%
Number of jobs113,89789,627
Job satisfaction-3
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 75%
Average age3939
Years of experience1010

What does a creative services manager do?

Creative Services Managers are experienced employees with a creative streak and a strong design background. They are usually assigned to workgroups or special projects related to branding and other similar concepts. They are heavily involved in the planning stage of the project or program. A Corporate Services Manager may be directly hired by the company or outsourced from an advertising agency. They are in charge of managing the branding, choosing the best design elements for the project, and creating design palettes.

What does a marketing manager do?

Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.

Creative services manager vs marketing manager salary

Creative services managers and marketing managers have different pay scales, as shown below.

Creative Services ManagerMarketing Manager
Average salary$78,567$104,550
Salary rangeBetween $53,000 And $115,000Between $71,000 And $153,000
Highest paying CitySan Francisco, CAMenlo Park, CA
Highest paying stateCaliforniaCalifornia
Best paying companyAppleMeta
Best paying industryTechnologyTechnology

Differences between creative services manager and marketing manager education

There are a few differences between a creative services manager and a marketing manager in terms of educational background:

Creative Services ManagerMarketing Manager
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 75%
Most common majorGraphic DesignBusiness
Most common collegeUniversity of Wisconsin - MadisonUniversity of Georgia

Creative services manager vs marketing manager demographics

Here are the differences between creative services managers' and marketing managers' demographics:

Creative Services ManagerMarketing Manager
Average age3939
Gender ratioMale, 49.1% Female, 50.9%Male, 44.4% Female, 55.6%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between creative services manager and marketing manager duties and responsibilities

Creative services manager example responsibilities.

  • Achieve thorough, accurate and edit proofreading for all package designs and cage instructions.
  • Initiate RFP process for agency selection and manage all advertising agency activities.
  • Review HTML code to ensure compatibility with major email clients and adherence to creative guidelines.
  • Design and oversee creation of HTML email blasts, web newsletters and web landing sites.
  • Partner with designers to develop annual reports, direct mail vehicles, flyers, and brochures.
  • Design all creative work including, flyers, billboards, videos, promotional material, and print/digital ads.
  • Show more

Marketing manager example responsibilities.

  • Utilize SalesForce database to update contacts and prospect new leads.
  • Manage account process from RFP to full execution of campaign in its entirety.
  • Manage agency partners to develop target print media, sampling programs, POS, merchandising.
  • Manage redesign of four bank websites and implementation of new content management system (CMS . )
  • Utilize SalesForce daily to update and follow up on the sales team's leads and clients.
  • Manage various day-to-day projects for small e-commerce startup including constructing wine storage shelves and fulfilling club shipments.
  • Show more

Creative services manager vs marketing manager skills

Common creative services manager skills
  • Graphic Design, 12%
  • Project Management, 7%
  • Photography, 7%
  • Video Production, 6%
  • Digital Marketing, 6%
  • Adobe Creative Suite, 5%
Common marketing manager skills
  • Digital Marketing, 14%
  • Marketing Campaigns, 7%
  • Project Management, 4%
  • Integrated Marketing, 4%
  • Email Marketing, 4%
  • CRM, 3%

Browse executive management jobs