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The differences between creative services managers and online marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a creative services manager and an online marketing manager. Additionally, an online marketing manager has an average salary of $96,212, which is higher than the $78,567 average annual salary of a creative services manager.
The top three skills for a creative services manager include graphic design, project management and photography. The most important skills for an online marketing manager are web traffic, digital marketing, and marketing campaigns.
| Creative Services Manager | Online Marketing Manager | |
| Yearly salary | $78,567 | $96,212 |
| Hourly rate | $37.77 | $46.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 113,897 | 111,303 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Creative Services Managers are experienced employees with a creative streak and a strong design background. They are usually assigned to workgroups or special projects related to branding and other similar concepts. They are heavily involved in the planning stage of the project or program. A Corporate Services Manager may be directly hired by the company or outsourced from an advertising agency. They are in charge of managing the branding, choosing the best design elements for the project, and creating design palettes.
Online marketing managers are professionals in charge of creating marketing campaigns for social media and internet platforms. Marketing managers take responsibility for the development, implementation, and management of marketing campaigns for a company. The marketing managers make certain that the campaigns effectively promote the company and the products or services it offers. They are significant in boosting brand awareness within the digital world. It is part of their sphere of duty to drive website traffic and gain customers or leads.
Creative services managers and online marketing managers have different pay scales, as shown below.
| Creative Services Manager | Online Marketing Manager | |
| Average salary | $78,567 | $96,212 |
| Salary range | Between $53,000 And $115,000 | Between $69,000 And $133,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | Washington |
| Best paying company | Apple | Meta |
| Best paying industry | Technology | Utilities |
There are a few differences between a creative services manager and an online marketing manager in terms of educational background:
| Creative Services Manager | Online Marketing Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 78% |
| Most common major | Graphic Design | Marketing |
| Most common college | University of Wisconsin - Madison | University of Georgia |
Here are the differences between creative services managers' and online marketing managers' demographics:
| Creative Services Manager | Online Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 49.1% Female, 50.9% | Male, 53.6% Female, 46.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |