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Customer assistant vs sales associate

The differences between customer assistants and sales associates can be seen in a few details. Each job has different responsibilities and duties. Additionally, a sales associate has an average salary of $32,167, which is higher than the $31,331 average annual salary of a customer assistant.

The top three skills for a customer assistant include reservations, customer assistance and customer service. The most important skills for a sales associate are customer service, sales floor, and cash handling.

Customer assistant vs sales associate overview

Customer AssistantSales Associate
Yearly salary$31,331$32,167
Hourly rate$15.06$15.46
Growth rate-4%-
Number of jobs177,008579,849
Job satisfaction--
Most common degreeBachelor's Degree, 35%Bachelor's Degree, 38%
Average age4041
Years of experience12-

What does a customer assistant do?

A customer assistant is responsible for providing the best customer service, handling customer inquiries, managing complaints, and processing requests depending on the clients' needs. Customer assistants must have exceptional communication skills and the knowledge of the goods and services the company offers to accommodate customers on their concerns. A customer assistant should also have a good grasp on marketing processes to sell products, take orders, and develop sales pitches to potential customers to drive revenues, increase profitability, and maintain good customer feedback.

What does a sales associate do?

Sales associates are responsible for promoting the company's goods or services. They are expected to provide exceptional customer service to prospective buyers. They should be familiar with all features of the company's products or services so that they can answer the customers' inquiries. Sales associates also assist customers in processing their checkouts, refunds, returns, and other needs. They should be customer-oriented, and they should have great communication skills. They should know how to sell their products or services to customers. They are considered the company's representatives on the ground.

Customer assistant vs sales associate salary

Customer assistants and sales associates have different pay scales, as shown below.

Customer AssistantSales Associate
Average salary$31,331$32,167
Salary rangeBetween $25,000 And $38,000Between $21,000 And $47,000
Highest paying CityWashington, DCNew York, NY
Highest paying stateConnecticutNew York
Best paying companyUniversity of California, BerkeleyBarclays
Best paying industryFinanceManufacturing

Differences between customer assistant and sales associate education

There are a few differences between a customer assistant and a sales associate in terms of educational background:

Customer AssistantSales Associate
Most common degreeBachelor's Degree, 35%Bachelor's Degree, 38%
Most common majorBusinessBusiness
Most common college--

Customer assistant vs sales associate demographics

Here are the differences between customer assistants' and sales associates' demographics:

Customer AssistantSales Associate
Average age4041
Gender ratioMale, 43.3% Female, 56.7%Male, 38.4% Female, 61.6%
Race ratioBlack or African American, 11.5% Unknown, 5.5% Hispanic or Latino, 21.2% Asian, 7.2% White, 53.9% American Indian and Alaska Native, 0.7%Black or African American, 10.6% Unknown, 5.1% Hispanic or Latino, 21.4% Asian, 6.9% White, 55.4% American Indian and Alaska Native, 0.6%
LGBT Percentage7%7%

Differences between customer assistant and sales associate duties and responsibilities

Customer assistant example responsibilities.

  • Interact extensively with customers to achieve timely issue resolution while maintaining high standards for dock organization and cleanliness.
  • Take and punch orders into the POS system and provide customers with information on payments.
  • Count money in POS before shift to ensure amounts are correct and there is adequate change.
  • Provide and present research findings via conference calls, PowerPoint presentations, and round table meetings.
  • Help customers troubleshoot internet connection problems, and dispatch technicians when necessary.
  • Work directly with warehouse locations to troubleshoot specific issues in delivery execution.
  • Show more

Sales associate example responsibilities.

  • Supervise women's department, manage jewelry department, assist customers on finalizing purchases
  • Gain experience with credit cards, mathematics, as well as customer service.
  • Utilize forklift, order picker reach truck, electric ladder, or roll ladders to transfer merchandise to the sales floor.
  • Create Facebook page for Ohco Import/Export division.
  • Increase sales by upselling products and follow up sales calls.
  • Assist customers with the purchase of the perfect piece of jewelry
  • Show more

Customer assistant vs sales associate skills

Common customer assistant skills
  • Reservations, 25%
  • Customer Assistance, 21%
  • Customer Service, 17%
  • Sales Floor, 8%
  • Customer Support, 3%
  • Product Knowledge, 3%
Common sales associate skills
  • Customer Service, 15%
  • Sales Floor, 13%
  • Cash Handling, 9%
  • Retail Sales, 9%
  • Loss Prevention, 7%
  • Basic Math, 5%

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