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Customer engagement manager vs customer account manager

The differences between customer engagement managers and customer account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a customer engagement manager and a customer account manager. Additionally, a customer engagement manager has an average salary of $115,367, which is higher than the $45,951 average annual salary of a customer account manager.

The top three skills for a customer engagement manager include PET, direct reports and project management. The most important skills for a customer account manager are customer service, customer accounts, and CRM.

Customer engagement manager vs customer account manager overview

Customer Engagement ManagerCustomer Account Manager
Yearly salary$115,367$45,951
Hourly rate$55.46$22.09
Growth rate5%8%
Number of jobs49,606110,138
Job satisfaction4-
Most common degreeBachelor's Degree, 65%Bachelor's Degree, 56%
Average age4747
Years of experience66

What does a customer engagement manager do?

A customer engagement manager is responsible for building positive relationships with clients by serving as their primary point of contact. Their responsibilities revolve around responding to inquiries and concerns, assisting clients in various services, determining opportunities to offer and sell products, and processing payments, all while ensuring their adherence to contracts and agreements. They must also produce progress reports, prepare presentations, handle calls and correspondence, and generate new leads. Furthermore, as a manager, it is essential to lead and encourage the team while implementing the company's policies and regulations.

What does a customer account manager do?

Customer Account Managers are employees who specialize in keeping good, professional relationships with the company's clients. They are assigned specific customers and key clients to manage. Customer account managers are in charge of maintaining the customers' loyalty. As such, customer account managers are expected to provide first-class service to their customers. This includes providing them special promotions related to the company's services, keeping special communication lines for client concerns, and expediting client requests. They ensure that their customers receive their product or service requests on time and in good condition.

Customer engagement manager vs customer account manager salary

Customer engagement managers and customer account managers have different pay scales, as shown below.

Customer Engagement ManagerCustomer Account Manager
Average salary$115,367$45,951
Salary rangeBetween $77,000 And $172,000Between $29,000 And $72,000
Highest paying CityWashington, DCNew York, NY
Highest paying stateRhode IslandAlaska
Best paying companyAccentureMouser Electronics
Best paying industryTechnologyTechnology

Differences between customer engagement manager and customer account manager education

There are a few differences between a customer engagement manager and a customer account manager in terms of educational background:

Customer Engagement ManagerCustomer Account Manager
Most common degreeBachelor's Degree, 65%Bachelor's Degree, 56%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaCalifornia State University - Bakersfield

Customer engagement manager vs customer account manager demographics

Here are the differences between customer engagement managers' and customer account managers' demographics:

Customer Engagement ManagerCustomer Account Manager
Average age4747
Gender ratioMale, 47.4% Female, 52.6%Male, 59.4% Female, 40.6%
Race ratioBlack or African American, 9.1% Unknown, 4.8% Hispanic or Latino, 17.1% Asian, 6.0% White, 62.3% American Indian and Alaska Native, 0.7%Black or African American, 10.9% Unknown, 4.7% Hispanic or Latino, 17.7% Asian, 5.3% White, 60.6% American Indian and Alaska Native, 0.6%
LGBT Percentage8%8%

Differences between customer engagement manager and customer account manager duties and responsibilities

Customer engagement manager example responsibilities.

  • Advise clients on the most effective approach to achieve the highest ROI base on their goals.
  • Lead all aspects of program including technology integration, communications, training, compliance, and vendor SLA development.
  • Project manage numerous data center migration engagements for migrating clients from internal infrastructure to manage hosting solutions.
  • Provide delivery oversight of strategic accounts, programs and projects while managing divisional portfolio through monitoring of profitability and performance.
  • Interface with key stakeholders to forecast and produce strategic logistics plans to shorten the delivery/shipping cycle.
  • Use advance analytics, CRM data and business/marketing intelligence to increase response rates that demonstrate compelling ROI.
  • Show more

Customer account manager example responsibilities.

  • Lead project of reducing checks process by leveraging ACH payments resulting in a savings on head count.
  • Manage inventory logistics which includes coordinating inventory levels with production schedules and international delivery deadlines.
  • Assist in managing transaction logistics including quote comparison, term negotiation, facilitation and arrangement of delivery of automobiles to customers.
  • Decrease staff time (and payroll) with customer issues by launching CRM and leading regional implementation and training.
  • Enter invoices into QuickBooks from carrier that is delivering material to destination.
  • Take orders from customer, enter into QuickBooks, send customers order confirmation.
  • Show more

Customer engagement manager vs customer account manager skills

Common customer engagement manager skills
  • PET, 88%
  • Direct Reports, 5%
  • Project Management, 1%
  • Customer Satisfaction, 1%
  • Digital Marketing, 1%
  • Cloud, 0%
Common customer account manager skills
  • Customer Service, 26%
  • Customer Accounts, 17%
  • CRM, 10%
  • Collections Process, 8%
  • Persuasion, 8%
  • Customer Retention, 7%

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