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Customer engagement manager vs customer relations manager

The differences between customer engagement managers and customer relations managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a customer engagement manager, becoming a customer relations manager takes usually requires 2-4 years. Additionally, a customer engagement manager has an average salary of $115,367, which is higher than the $66,782 average annual salary of a customer relations manager.

The top three skills for a customer engagement manager include PET, direct reports and project management. The most important skills for a customer relations manager are customer issues, customer relations, and customer satisfaction.

Customer engagement manager vs customer relations manager overview

Customer Engagement ManagerCustomer Relations Manager
Yearly salary$115,367$66,782
Hourly rate$55.46$32.11
Growth rate5%8%
Number of jobs49,60661,089
Job satisfaction4-
Most common degreeBachelor's Degree, 65%Bachelor's Degree, 57%
Average age4742
Years of experience64

What does a customer engagement manager do?

A customer engagement manager is responsible for building positive relationships with clients by serving as their primary point of contact. Their responsibilities revolve around responding to inquiries and concerns, assisting clients in various services, determining opportunities to offer and sell products, and processing payments, all while ensuring their adherence to contracts and agreements. They must also produce progress reports, prepare presentations, handle calls and correspondence, and generate new leads. Furthermore, as a manager, it is essential to lead and encourage the team while implementing the company's policies and regulations.

What does a customer relations manager do?

Customer relations managers focus on maintaining close connections with customers. It is done through marketing strategies that will continue to engage customers daily. Constant communication creates a closeness with customers and, in the end, solidifies trust and confidence in the company's products and services. The role of the customer relations manager is crucial for maintaining a solid customer base for the company. A customer relations manager must have good communication and interpersonal skills.

Customer engagement manager vs customer relations manager salary

Customer engagement managers and customer relations managers have different pay scales, as shown below.

Customer Engagement ManagerCustomer Relations Manager
Average salary$115,367$66,782
Salary rangeBetween $77,000 And $172,000Between $42,000 And $104,000
Highest paying CityWashington, DCPleasanton, CA
Highest paying stateRhode IslandNevada
Best paying companyAccentureAmazon
Best paying industryTechnologyAutomotive

Differences between customer engagement manager and customer relations manager education

There are a few differences between a customer engagement manager and a customer relations manager in terms of educational background:

Customer Engagement ManagerCustomer Relations Manager
Most common degreeBachelor's Degree, 65%Bachelor's Degree, 57%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaCalifornia State University - Bakersfield

Customer engagement manager vs customer relations manager demographics

Here are the differences between customer engagement managers' and customer relations managers' demographics:

Customer Engagement ManagerCustomer Relations Manager
Average age4742
Gender ratioMale, 47.4% Female, 52.6%Male, 38.2% Female, 61.8%
Race ratioBlack or African American, 9.1% Unknown, 4.8% Hispanic or Latino, 17.1% Asian, 6.0% White, 62.3% American Indian and Alaska Native, 0.7%Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4%
LGBT Percentage8%16%

Differences between customer engagement manager and customer relations manager duties and responsibilities

Customer engagement manager example responsibilities.

  • Advise clients on the most effective approach to achieve the highest ROI base on their goals.
  • Lead all aspects of program including technology integration, communications, training, compliance, and vendor SLA development.
  • Project manage numerous data center migration engagements for migrating clients from internal infrastructure to manage hosting solutions.
  • Provide delivery oversight of strategic accounts, programs and projects while managing divisional portfolio through monitoring of profitability and performance.
  • Interface with key stakeholders to forecast and produce strategic logistics plans to shorten the delivery/shipping cycle.
  • Use advance analytics, CRM data and business/marketing intelligence to increase response rates that demonstrate compelling ROI.
  • Show more

Customer relations manager example responsibilities.

  • Create, manage, and optimize websites, blogs, social media pages, twitter accounts.
  • Work within standing orders to help patients effectively manage their diabetes though medications and other specialty consultations.
  • Provide oversight and direction to the employees in the operating unit in accordance with the organization's policies and procedures.
  • Collect and distribute payroll bi-weekly.
  • Complete payroll information require to include punch details and other payroll information as needed.
  • Develop and cultivate vendor relationships constructing a prefer supplier base internally to be leverage across client base.
  • Show more

Customer engagement manager vs customer relations manager skills

Common customer engagement manager skills
  • PET, 88%
  • Direct Reports, 5%
  • Project Management, 1%
  • Customer Satisfaction, 1%
  • Digital Marketing, 1%
  • Cloud, 0%
Common customer relations manager skills
  • Customer Issues, 15%
  • Customer Relations, 13%
  • Customer Satisfaction, 12%
  • Dealership, 9%
  • Customer Complaints, 6%
  • Warranty Claims, 4%

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