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The differences between customer engagement managers and customer relations managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a customer engagement manager, becoming a customer relations manager takes usually requires 2-4 years. Additionally, a customer engagement manager has an average salary of $115,367, which is higher than the $66,782 average annual salary of a customer relations manager.
The top three skills for a customer engagement manager include PET, direct reports and project management. The most important skills for a customer relations manager are customer issues, customer relations, and customer satisfaction.
| Customer Engagement Manager | Customer Relations Manager | |
| Yearly salary | $115,367 | $66,782 |
| Hourly rate | $55.46 | $32.11 |
| Growth rate | 5% | 8% |
| Number of jobs | 49,606 | 61,089 |
| Job satisfaction | 4 | - |
| Most common degree | Bachelor's Degree, 65% | Bachelor's Degree, 57% |
| Average age | 47 | 42 |
| Years of experience | 6 | 4 |
A customer engagement manager is responsible for building positive relationships with clients by serving as their primary point of contact. Their responsibilities revolve around responding to inquiries and concerns, assisting clients in various services, determining opportunities to offer and sell products, and processing payments, all while ensuring their adherence to contracts and agreements. They must also produce progress reports, prepare presentations, handle calls and correspondence, and generate new leads. Furthermore, as a manager, it is essential to lead and encourage the team while implementing the company's policies and regulations.
Customer relations managers focus on maintaining close connections with customers. It is done through marketing strategies that will continue to engage customers daily. Constant communication creates a closeness with customers and, in the end, solidifies trust and confidence in the company's products and services. The role of the customer relations manager is crucial for maintaining a solid customer base for the company. A customer relations manager must have good communication and interpersonal skills.
Customer engagement managers and customer relations managers have different pay scales, as shown below.
| Customer Engagement Manager | Customer Relations Manager | |
| Average salary | $115,367 | $66,782 |
| Salary range | Between $77,000 And $172,000 | Between $42,000 And $104,000 |
| Highest paying City | Washington, DC | Pleasanton, CA |
| Highest paying state | Rhode Island | Nevada |
| Best paying company | Accenture | Amazon |
| Best paying industry | Technology | Automotive |
There are a few differences between a customer engagement manager and a customer relations manager in terms of educational background:
| Customer Engagement Manager | Customer Relations Manager | |
| Most common degree | Bachelor's Degree, 65% | Bachelor's Degree, 57% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | California State University - Bakersfield |
Here are the differences between customer engagement managers' and customer relations managers' demographics:
| Customer Engagement Manager | Customer Relations Manager | |
| Average age | 47 | 42 |
| Gender ratio | Male, 47.4% Female, 52.6% | Male, 38.2% Female, 61.8% |
| Race ratio | Black or African American, 9.1% Unknown, 4.8% Hispanic or Latino, 17.1% Asian, 6.0% White, 62.3% American Indian and Alaska Native, 0.7% | Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 8% | 16% |