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The differences between demand planning managers and brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a demand planning manager and a brand manager. Additionally, a demand planning manager has an average salary of $104,519, which is higher than the $97,789 average annual salary of a brand manager.
The top three skills for a demand planning manager include supply chain, forecast accuracy and kpis. The most important skills for a brand manager are brand management, digital marketing, and customer service.
| Demand Planning Manager | Brand Manager | |
| Yearly salary | $104,519 | $97,789 |
| Hourly rate | $50.25 | $47.01 |
| Growth rate | 10% | 10% |
| Number of jobs | 69,019 | 127,429 |
| Job satisfaction | 4 | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A demand planning manager is an individual who supervises a team of demand planners in all the demand planning activities of an organization. Demand planning managers must develop effective forecast models based on industry trends and demand patterns and implement solutions to improve demand forecast accuracy. To have a successful demand planning operation, managers must work closely with the management, inventory, supply chain, and sales teams. They also assist in employee recruitment as well as organize training for team members.
A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.
Demand planning managers and brand managers have different pay scales, as shown below.
| Demand Planning Manager | Brand Manager | |
| Average salary | $104,519 | $97,789 |
| Salary range | Between $75,000 And $144,000 | Between $72,000 And $131,000 |
| Highest paying City | Petaluma, CA | Parsippany-Troy Hills, NJ |
| Highest paying state | California | Rhode Island |
| Best paying company | Meta | Meta |
| Best paying industry | Technology | Manufacturing |
There are a few differences between a demand planning manager and a brand manager in terms of educational background:
| Demand Planning Manager | Brand Manager | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between demand planning managers' and brand managers' demographics:
| Demand Planning Manager | Brand Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 65.4% Female, 34.6% | Male, 51.5% Female, 48.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |