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The differences between demand planning managers and brand marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a demand planning manager and a brand marketing manager. Additionally, a demand planning manager has an average salary of $104,519, which is higher than the $91,940 average annual salary of a brand marketing manager.
The top three skills for a demand planning manager include supply chain, forecast accuracy and kpis. The most important skills for a brand marketing manager are brand marketing, digital marketing, and marketing campaigns.
| Demand Planning Manager | Brand Marketing Manager | |
| Yearly salary | $104,519 | $91,940 |
| Hourly rate | $50.25 | $44.20 |
| Growth rate | 10% | 10% |
| Number of jobs | 69,019 | 108,824 |
| Job satisfaction | 4 | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A demand planning manager is an individual who supervises a team of demand planners in all the demand planning activities of an organization. Demand planning managers must develop effective forecast models based on industry trends and demand patterns and implement solutions to improve demand forecast accuracy. To have a successful demand planning operation, managers must work closely with the management, inventory, supply chain, and sales teams. They also assist in employee recruitment as well as organize training for team members.
A brand marketing manager is an individual who ensures that efficient execution of business plans is achieved to meet future brand expectations and targets of a company. Brand marketing managers need to ensure brand integrity by guiding efforts across multiple media channels such as television, radio, and paid social media. They are required to work closely with the brand marketing management team to review and approve all branded elements for advertising and launch materials. Brand marketing managers must also provide reports of brand performance and distribute them to the management and stakeholders.
Demand planning managers and brand marketing managers have different pay scales, as shown below.
| Demand Planning Manager | Brand Marketing Manager | |
| Average salary | $104,519 | $91,940 |
| Salary range | Between $75,000 And $144,000 | Between $64,000 And $131,000 |
| Highest paying City | Petaluma, CA | San Francisco, CA |
| Highest paying state | California | Washington |
| Best paying company | Meta | Morgan Lewis |
| Best paying industry | Technology | Media |
There are a few differences between a demand planning manager and a brand marketing manager in terms of educational background:
| Demand Planning Manager | Brand Marketing Manager | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 79% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between demand planning managers' and brand marketing managers' demographics:
| Demand Planning Manager | Brand Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 65.4% Female, 34.6% | Male, 42.7% Female, 57.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |