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The differences between demand planning managers and digital marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a demand planning manager and a digital marketing manager. Additionally, a demand planning manager has an average salary of $104,519, which is higher than the $99,563 average annual salary of a digital marketing manager.
The top three skills for a demand planning manager include supply chain, forecast accuracy and kpis. The most important skills for a digital marketing manager are digital marketing, google analytics, and email marketing.
| Demand Planning Manager | Digital Marketing Manager | |
| Yearly salary | $104,519 | $99,563 |
| Hourly rate | $50.25 | $47.87 |
| Growth rate | 10% | 10% |
| Number of jobs | 69,019 | 126,137 |
| Job satisfaction | 4 | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A demand planning manager is an individual who supervises a team of demand planners in all the demand planning activities of an organization. Demand planning managers must develop effective forecast models based on industry trends and demand patterns and implement solutions to improve demand forecast accuracy. To have a successful demand planning operation, managers must work closely with the management, inventory, supply chain, and sales teams. They also assist in employee recruitment as well as organize training for team members.
As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.
Demand planning managers and digital marketing managers have different pay scales, as shown below.
| Demand Planning Manager | Digital Marketing Manager | |
| Average salary | $104,519 | $99,563 |
| Salary range | Between $75,000 And $144,000 | Between $71,000 And $138,000 |
| Highest paying City | Petaluma, CA | San Francisco, CA |
| Highest paying state | California | New Jersey |
| Best paying company | Meta | Conrad N. Hilton Foundation |
| Best paying industry | Technology | - |
There are a few differences between a demand planning manager and a digital marketing manager in terms of educational background:
| Demand Planning Manager | Digital Marketing Manager | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 77% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between demand planning managers' and digital marketing managers' demographics:
| Demand Planning Manager | Digital Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 65.4% Female, 34.6% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |