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Demand planning manager vs marketing manager

The differences between demand planning managers and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a demand planning manager and a marketing manager. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $104,519 average annual salary of a demand planning manager.

The top three skills for a demand planning manager include supply chain, forecast accuracy and kpis. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.

Demand planning manager vs marketing manager overview

Demand Planning ManagerMarketing Manager
Yearly salary$104,519$104,550
Hourly rate$50.25$50.26
Growth rate10%10%
Number of jobs69,01989,627
Job satisfaction43
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 75%
Average age3939
Years of experience1010

What does a demand planning manager do?

A demand planning manager is an individual who supervises a team of demand planners in all the demand planning activities of an organization. Demand planning managers must develop effective forecast models based on industry trends and demand patterns and implement solutions to improve demand forecast accuracy. To have a successful demand planning operation, managers must work closely with the management, inventory, supply chain, and sales teams. They also assist in employee recruitment as well as organize training for team members.

What does a marketing manager do?

Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.

Demand planning manager vs marketing manager salary

Demand planning managers and marketing managers have different pay scales, as shown below.

Demand Planning ManagerMarketing Manager
Average salary$104,519$104,550
Salary rangeBetween $75,000 And $144,000Between $71,000 And $153,000
Highest paying CityPetaluma, CAMenlo Park, CA
Highest paying stateCaliforniaCalifornia
Best paying companyMetaMeta
Best paying industryTechnologyTechnology

Differences between demand planning manager and marketing manager education

There are a few differences between a demand planning manager and a marketing manager in terms of educational background:

Demand Planning ManagerMarketing Manager
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Demand planning manager vs marketing manager demographics

Here are the differences between demand planning managers' and marketing managers' demographics:

Demand Planning ManagerMarketing Manager
Average age3939
Gender ratioMale, 65.4% Female, 34.6%Male, 44.4% Female, 55.6%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between demand planning manager and marketing manager duties and responsibilities

Demand planning manager example responsibilities.

  • Develop and manage the in-house RMA process, which include ERP deployment.
  • Lead successful implementation of QAD ERP system on time and $226k under budget.
  • Identify specific organizational structure and system requirements need to achieve CPFR.
  • Develop and manage dual eligible program for Medicare and Medicaid recipients.
  • Manage communication between key areas of logistics within division including transportation, warehouse, production, sales and senior management.
  • Develop efficient reporting system including KPIs to measure and track demand planning efficiency.
  • Show more

Marketing manager example responsibilities.

  • Utilize SalesForce database to update contacts and prospect new leads.
  • Manage account process from RFP to full execution of campaign in its entirety.
  • Manage agency partners to develop target print media, sampling programs, POS, merchandising.
  • Manage redesign of four bank websites and implementation of new content management system (CMS . )
  • Utilize SalesForce daily to update and follow up on the sales team's leads and clients.
  • Manage various day-to-day projects for small e-commerce startup including constructing wine storage shelves and fulfilling club shipments.
  • Show more

Demand planning manager vs marketing manager skills

Common demand planning manager skills
  • Supply Chain, 14%
  • Forecast Accuracy, 11%
  • KPIs, 10%
  • Logistics, 6%
  • Capacity Planning, 5%
  • Continuous Improvement, 5%
Common marketing manager skills
  • Digital Marketing, 14%
  • Marketing Campaigns, 7%
  • Project Management, 4%
  • Integrated Marketing, 4%
  • Email Marketing, 4%
  • CRM, 3%

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