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Demand planning manager vs media manager

The differences between demand planning managers and media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a demand planning manager and a media manager. Additionally, a demand planning manager has an average salary of $104,519, which is higher than the $96,475 average annual salary of a media manager.

The top three skills for a demand planning manager include supply chain, forecast accuracy and kpis. The most important skills for a media manager are digital marketing, kpis, and media planning.

Demand planning manager vs media manager overview

Demand Planning ManagerMedia Manager
Yearly salary$104,519$96,475
Hourly rate$50.25$46.38
Growth rate10%10%
Number of jobs69,019110,888
Job satisfaction4-
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 81%
Average age3939
Years of experience1010

What does a demand planning manager do?

A demand planning manager is an individual who supervises a team of demand planners in all the demand planning activities of an organization. Demand planning managers must develop effective forecast models based on industry trends and demand patterns and implement solutions to improve demand forecast accuracy. To have a successful demand planning operation, managers must work closely with the management, inventory, supply chain, and sales teams. They also assist in employee recruitment as well as organize training for team members.

What does a media manager do?

Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.

Demand planning manager vs media manager salary

Demand planning managers and media managers have different pay scales, as shown below.

Demand Planning ManagerMedia Manager
Average salary$104,519$96,475
Salary rangeBetween $75,000 And $144,000Between $66,000 And $140,000
Highest paying CityPetaluma, CASan Francisco, CA
Highest paying stateCaliforniaPennsylvania
Best paying companyMetaMeta
Best paying industryTechnologyAutomotive

Differences between demand planning manager and media manager education

There are a few differences between a demand planning manager and a media manager in terms of educational background:

Demand Planning ManagerMedia Manager
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 81%
Most common majorBusinessCommunication
Most common collegeUniversity of GeorgiaUniversity of Georgia

Demand planning manager vs media manager demographics

Here are the differences between demand planning managers' and media managers' demographics:

Demand Planning ManagerMedia Manager
Average age3939
Gender ratioMale, 65.4% Female, 34.6%Male, 51.7% Female, 48.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between demand planning manager and media manager duties and responsibilities

Demand planning manager example responsibilities.

  • Develop and manage the in-house RMA process, which include ERP deployment.
  • Lead successful implementation of QAD ERP system on time and $226k under budget.
  • Identify specific organizational structure and system requirements need to achieve CPFR.
  • Develop and manage dual eligible program for Medicare and Medicaid recipients.
  • Manage communication between key areas of logistics within division including transportation, warehouse, production, sales and senior management.
  • Develop efficient reporting system including KPIs to measure and track demand planning efficiency.
  • Show more

Media manager example responsibilities.

  • Manage B2C media campaigns from inception to reporting.
  • Evaluate, select and manage relationships with PPC technology vendors.
  • Lead intranet and internet maintenance, content, development and marketing.
  • Execute vendor fund campaigns to achieve KPIs base on each individual brand s needs and drive ecommerce sales.
  • Utilize CRM software to maintain contacts, leads, ad sales, sales reports and advertisement run sheets.
  • Manage search engine optimization (SEO) and pay-per-click (PPC) advertising for several B2B and health care clients.
  • Show more

Demand planning manager vs media manager skills

Common demand planning manager skills
  • Supply Chain, 14%
  • Forecast Accuracy, 11%
  • KPIs, 10%
  • Logistics, 6%
  • Capacity Planning, 5%
  • Continuous Improvement, 5%
Common media manager skills
  • Digital Marketing, 19%
  • KPIs, 5%
  • Media Planning, 4%
  • Media Management, 4%
  • PowerPoint, 4%
  • Google Analytics, 3%

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