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The differences between demand planning managers and media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a demand planning manager and a media manager. Additionally, a demand planning manager has an average salary of $104,519, which is higher than the $96,475 average annual salary of a media manager.
The top three skills for a demand planning manager include supply chain, forecast accuracy and kpis. The most important skills for a media manager are digital marketing, kpis, and media planning.
| Demand Planning Manager | Media Manager | |
| Yearly salary | $104,519 | $96,475 |
| Hourly rate | $50.25 | $46.38 |
| Growth rate | 10% | 10% |
| Number of jobs | 69,019 | 110,888 |
| Job satisfaction | 4 | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 81% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A demand planning manager is an individual who supervises a team of demand planners in all the demand planning activities of an organization. Demand planning managers must develop effective forecast models based on industry trends and demand patterns and implement solutions to improve demand forecast accuracy. To have a successful demand planning operation, managers must work closely with the management, inventory, supply chain, and sales teams. They also assist in employee recruitment as well as organize training for team members.
Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.
Demand planning managers and media managers have different pay scales, as shown below.
| Demand Planning Manager | Media Manager | |
| Average salary | $104,519 | $96,475 |
| Salary range | Between $75,000 And $144,000 | Between $66,000 And $140,000 |
| Highest paying City | Petaluma, CA | San Francisco, CA |
| Highest paying state | California | Pennsylvania |
| Best paying company | Meta | Meta |
| Best paying industry | Technology | Automotive |
There are a few differences between a demand planning manager and a media manager in terms of educational background:
| Demand Planning Manager | Media Manager | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 81% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between demand planning managers' and media managers' demographics:
| Demand Planning Manager | Media Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 65.4% Female, 34.6% | Male, 51.7% Female, 48.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |