Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between demand planning managers and online marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a demand planning manager and an online marketing manager. Additionally, a demand planning manager has an average salary of $104,519, which is higher than the $96,212 average annual salary of an online marketing manager.
The top three skills for a demand planning manager include supply chain, forecast accuracy and kpis. The most important skills for an online marketing manager are web traffic, digital marketing, and marketing campaigns.
| Demand Planning Manager | Online Marketing Manager | |
| Yearly salary | $104,519 | $96,212 |
| Hourly rate | $50.25 | $46.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 69,019 | 111,303 |
| Job satisfaction | 4 | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A demand planning manager is an individual who supervises a team of demand planners in all the demand planning activities of an organization. Demand planning managers must develop effective forecast models based on industry trends and demand patterns and implement solutions to improve demand forecast accuracy. To have a successful demand planning operation, managers must work closely with the management, inventory, supply chain, and sales teams. They also assist in employee recruitment as well as organize training for team members.
Online marketing managers are professionals in charge of creating marketing campaigns for social media and internet platforms. Marketing managers take responsibility for the development, implementation, and management of marketing campaigns for a company. The marketing managers make certain that the campaigns effectively promote the company and the products or services it offers. They are significant in boosting brand awareness within the digital world. It is part of their sphere of duty to drive website traffic and gain customers or leads.
Demand planning managers and online marketing managers have different pay scales, as shown below.
| Demand Planning Manager | Online Marketing Manager | |
| Average salary | $104,519 | $96,212 |
| Salary range | Between $75,000 And $144,000 | Between $69,000 And $133,000 |
| Highest paying City | Petaluma, CA | San Francisco, CA |
| Highest paying state | California | Washington |
| Best paying company | Meta | Meta |
| Best paying industry | Technology | Utilities |
There are a few differences between a demand planning manager and an online marketing manager in terms of educational background:
| Demand Planning Manager | Online Marketing Manager | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 78% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between demand planning managers' and online marketing managers' demographics:
| Demand Planning Manager | Online Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 65.4% Female, 34.6% | Male, 53.6% Female, 46.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |