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Demand planning manager vs sales and marketing manager

The differences between demand planning managers and sales and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a demand planning manager and a sales and marketing manager. Additionally, a demand planning manager has an average salary of $104,519, which is higher than the $81,953 average annual salary of a sales and marketing manager.

The top three skills for a demand planning manager include supply chain, forecast accuracy and kpis. The most important skills for a sales and marketing manager are customer service, digital marketing, and customer satisfaction.

Demand planning manager vs sales and marketing manager overview

Demand Planning ManagerSales And Marketing Manager
Yearly salary$104,519$81,953
Hourly rate$50.25$39.40
Growth rate10%10%
Number of jobs69,019151,042
Job satisfaction4-
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 72%
Average age3939
Years of experience1010

What does a demand planning manager do?

A demand planning manager is an individual who supervises a team of demand planners in all the demand planning activities of an organization. Demand planning managers must develop effective forecast models based on industry trends and demand patterns and implement solutions to improve demand forecast accuracy. To have a successful demand planning operation, managers must work closely with the management, inventory, supply chain, and sales teams. They also assist in employee recruitment as well as organize training for team members.

What does a sales and marketing manager do?

Marketing managers are experts in marketing a product or business. They take charge of a lot of responsibilities in the business. These include the integration of budgets and estimates for marketing campaigns, involvement in negotiations, and collaboration with advertising agencies. It is their job to research and develop marketing opportunities. They perform managerial duties in line with the company's operational goals. Also, they plan and implement new plans for the sales of the company.

Demand planning manager vs sales and marketing manager salary

Demand planning managers and sales and marketing managers have different pay scales, as shown below.

Demand Planning ManagerSales And Marketing Manager
Average salary$104,519$81,953
Salary rangeBetween $75,000 And $144,000Between $43,000 And $154,000
Highest paying CityPetaluma, CAYonkers, NY
Highest paying stateCaliforniaNew York
Best paying companyMetaMeta
Best paying industryTechnologyTechnology

Differences between demand planning manager and sales and marketing manager education

There are a few differences between a demand planning manager and a sales and marketing manager in terms of educational background:

Demand Planning ManagerSales And Marketing Manager
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 72%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Demand planning manager vs sales and marketing manager demographics

Here are the differences between demand planning managers' and sales and marketing managers' demographics:

Demand Planning ManagerSales And Marketing Manager
Average age3939
Gender ratioMale, 65.4% Female, 34.6%Male, 59.8% Female, 40.2%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between demand planning manager and sales and marketing manager duties and responsibilities

Demand planning manager example responsibilities.

  • Develop and manage the in-house RMA process, which include ERP deployment.
  • Lead successful implementation of QAD ERP system on time and $226k under budget.
  • Identify specific organizational structure and system requirements need to achieve CPFR.
  • Develop and manage dual eligible program for Medicare and Medicaid recipients.
  • Manage communication between key areas of logistics within division including transportation, warehouse, production, sales and senior management.
  • Develop efficient reporting system including KPIs to measure and track demand planning efficiency.
  • Show more

Sales and marketing manager example responsibilities.

  • Qualify leads with Linkedin, Slideshare and Google+, prospect new and define opportunities with existing.
  • Develop and execute strategies that help achieve budget and revenue goals, consistent RevPAR growth, and transient business.
  • Manage proposals, contracts and client relations resulting in increase room nights, ADR, revenues and loyalty to the brand.
  • Review draft and submit RFP responses and manage follow-up communications.
  • Design marketing and advertising collateral, manage company website, SEO and social media
  • Maximize ROI by establishing, executing and managing online advertising and promotional campaigns.
  • Show more

Demand planning manager vs sales and marketing manager skills

Common demand planning manager skills
  • Supply Chain, 14%
  • Forecast Accuracy, 11%
  • KPIs, 10%
  • Logistics, 6%
  • Capacity Planning, 5%
  • Continuous Improvement, 5%
Common sales and marketing manager skills
  • Customer Service, 13%
  • Digital Marketing, 10%
  • Customer Satisfaction, 8%
  • Product Development, 7%
  • B2C, 7%
  • Sales Process, 6%

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