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Designation marketing director vs art director

The differences between designation marketing directors and art directors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a designation marketing director, becoming an art director takes usually requires 4-6 years. Additionally, an art director has an average salary of $88,367, which is higher than the $76,183 average annual salary of a designation marketing director.

The top three skills for a designation marketing director include brand positioning, photography and graphic design. The most important skills for an art director are graphic design, art direction, and creative concepts.

Designation marketing director vs art director overview

Designation Marketing DirectorArt Director
Yearly salary$76,183$88,367
Hourly rate$36.63$42.48
Growth rate10%4%
Number of jobs91,52711,472
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 75%
Average age3940
Years of experience106

Designation marketing director vs art director salary

Designation marketing directors and art directors have different pay scales, as shown below.

Designation Marketing DirectorArt Director
Average salary$76,183$88,367
Salary rangeBetween $46,000 And $124,000Between $57,000 And $135,000
Highest paying City-San Francisco, CA
Highest paying state-Washington
Best paying company-The Walt Disney Company
Best paying industry-Technology

Differences between designation marketing director and art director education

There are a few differences between a designation marketing director and an art director in terms of educational background:

Designation Marketing DirectorArt Director
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 75%
Most common majorGraphic DesignGraphic Design
Most common collegeUniversity of Wisconsin - MadisonHarvard University

Designation marketing director vs art director demographics

Here are the differences between designation marketing directors' and art directors' demographics:

Designation Marketing DirectorArt Director
Average age3940
Gender ratioMale, 45.5% Female, 54.5%Male, 57.4% Female, 42.6%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 4.4% Unknown, 5.6% Hispanic or Latino, 14.5% Asian, 7.8% White, 67.2% American Indian and Alaska Native, 0.6%
LGBT Percentage10%11%

Differences between designation marketing director and art director duties and responsibilities

Designation marketing director example responsibilities.

  • Manage new website expansion and develop store brand on Facebook ,
  • Generate leads through email, organic search (SEO), advertising (PPC) and events.
  • Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
  • Develop and build an in-house digital photography studio to enhance the company's visual image.
  • Web design and maintenance utilizing HTML, CSS, and Magento eCommerce software and platform.
  • Design and update company brochures, firm logo and architectural photography to document project history.
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Art director example responsibilities.

  • Manage a small group of graphic artists for PC/Mac catalog.
  • Lead the conception, design and execution of cross channel initiatives for healthcare and pharmaceutical clients.
  • Monitor the day-to-day activities on projects working with editorial, design and technical teams to execute and achieve project goals.
  • Collaborate on marketing strategies and concept creation for sketch presentations, and photo shoots with talent.
  • Utilize working knowledge of HTML, CSS and PHP in the creation of web sites and social media campaigns.
  • Perform vast typesetting and paste-up duties.
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Designation marketing director vs art director skills

Common designation marketing director skills
  • Brand Positioning, 10%
  • Photography, 8%
  • Graphic Design, 7%
  • Adobe Creative Suite, 6%
  • Email Campaigns, 6%
  • Photo Shoots, 5%
Common art director skills
  • Graphic Design, 11%
  • Art Direction, 7%
  • Creative Concepts, 7%
  • Sketch, 7%
  • Adobe Creative Suite, 5%
  • Adobe Photoshop, 5%

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