Designation marketing director vs digital marketing manager

The differences between designation marketing directors and digital marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a designation marketing director and a digital marketing manager. Additionally, a digital marketing manager has an average salary of $99,563, which is higher than the $76,183 average annual salary of a designation marketing director.

The top three skills for a designation marketing director include brand positioning, photography and graphic design. The most important skills for a digital marketing manager are digital marketing, google analytics, and email marketing.

Designation marketing director vs digital marketing manager overview

	Designation Marketing Director	Digital Marketing Manager
Yearly salary	$76,183	$99,563
Hourly rate	$36.63	$47.87
Growth rate	10%	10%
Number of jobs	91,527	126,137
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 77%
Average age	39	39
Years of experience	10	10

Designation marketing director vs digital marketing manager salary

Designation marketing directors and digital marketing managers have different pay scales, as shown below.

	Designation Marketing Director	Digital Marketing Manager
Average salary	$76,183	$99,563
Salary range	Between $46,000 And $124,000	Between $71,000 And $138,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	New Jersey
Best paying company	-	Conrad N. Hilton Foundation
Best paying industry	-	-

Differences between designation marketing director and digital marketing manager education

There are a few differences between a designation marketing director and a digital marketing manager in terms of educational background:

	Designation Marketing Director	Digital Marketing Manager
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 77%
Most common major	Graphic Design	Marketing
Most common college	University of Wisconsin - Madison	University of Georgia

Designation marketing director vs digital marketing manager demographics

Here are the differences between designation marketing directors' and digital marketing managers' demographics:

	Designation Marketing Director	Digital Marketing Manager
Average age	39	39
Gender ratio	Male, 45.5% Female, 54.5%	Male, 56.0% Female, 44.0%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between designation marketing director and digital marketing manager duties and responsibilities

Designation marketing director example responsibilities.

Manage new website expansion and develop store brand on Facebook ,
Generate leads through email, organic search (SEO), advertising (PPC) and events.
Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
Develop and build an in-house digital photography studio to enhance the company's visual image.
Web design and maintenance utilizing HTML, CSS, and Magento eCommerce software and platform.
Design and update company brochures, firm logo and architectural photography to document project history.

Digital marketing manager example responsibilities.

Manage social media accounts; more than double Instagram & Facebook followers.
Manage corporate website, online campaigns for customers, opt-ins, and Intranet.
Manage all QA and UAT to ensure all web enhancements meet business requirements.
Manage social media strategy for clients, with a primary emphasis on Facebook and banner advertising.
Manage online marketing collateral including AdWords, email, banner creative, blogs, twitter, etc.
Roll out new web CMS to manage all pages as well as provide additional functionality for content publishers.

Designation marketing director vs digital marketing manager skills

Common designation marketing director skills

Brand Positioning, 10%
Photography, 8%
Graphic Design, 7%
Adobe Creative Suite, 6%
Email Campaigns, 6%
Photo Shoots, 5%

Common digital marketing manager skills

Digital Marketing, 24%
Google Analytics, 5%
Email Marketing, 5%
Marketing Campaigns, 4%
Project Management, 3%
B Testing, 3%

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Designation Marketing Director
Designation Marketing Director vs Digital Marketing Manager

Updated January 8, 2025

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